MAGIE: Where Tradition Meets Technology in the Custom Application Industry

Technology brings constant change to our industry. Tradition keeps us grounded and respectful of our past.

These two aspects of life — tradition and technology — can be viewed as conflicting unless you attend MAGIE (Midwest Ag Industries Exposition), where tradition and modern technology merge into one of the most unique events in the commercial application industry. Add a dose of hospitality from so many of the exhibitors, and what else can you ask for? (Hopefully not as hot as MAGIE 2021).

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MAGIE allows you to temporarily set aside any thoughts of conflict or uncertainty in the business or about agriculture and experience and enjoy a traditional show that embraces everything that is both time-honored and new.

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MAGIE provides a unique “hands-on” opportunity to test drive the latest equipment designed to improve the services provided by agricultural retailers and to visit directly with experts from many companies who are always striving to improve the equipment and services that continually advance the agricultural industry.

New this year, Illinois Fertilizer & Chemical Association (IFCA) will present the “Custom Applicator of the Year Award” at the tailgate party on Wednesday afternoon. In the State of Illinois, custom applicators spend endless hours in the field every year applying fertilizer and chemicals on thousands of acres. IFCA is pleased to announce a showcase award to honor and recognize these individuals who work hard in and out of the fields and put forth a positive attitude in caring not only for the crops but also their customers. IFCA feels there are many outstanding custom applicators who deserve a “thank you” from all of those involved in the agriculture industry.

MAGIE is special to all of us in this industry. It’s a place to gather to look at the past and to look forward to a future that holds great promise. We’ve all freely chosen a career that challenges us to feed the world in challenging times —what can be better than that? Enjoy MAGIE 2022!

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