Houston, TX-based manufacturer Hocking International has announced, effective immediately, a corporate rebrand. The company has officially changed its name to Synsus Private Label Partners, LLC.
With over 47 years in the custom chemical manufacturing business, the rebrand represents the next chapter in the company’s transformation into the country’s leading private label manufacturer of fertility products for the Ag and T&O Industries, with a keen focus on enhancing sustainability in those markets. Synsus will continue to invest heavily in bringing technologies to market that improve nutrient use efficiency and help its customers get more performance from their private-label fertility solutions.
“As our transformation work continues, it is time to establish an identity that more accurately represents who we are as a company and what we are to our customers,” commented Greg Crawford, Synsus Chief Executive Officer. “We strive to always be a company that lives up to our promise of delivering premier services and unique products to our customers in their brand.”
The name Synsus represents the company’s ability to synthesize unique formulas using specialized equipment, while developing consensus with customers to ensure the products developed reflect the needs of the customers’ brands. The tagline “Private Label Partners” was added to further clarify what the company aims to be – a trusted partner with its customers for their private label needs.
