Highway Equipment Revamps Web Site
May 6, 2009 Highway Equipment Co., the maker of Hi-way road maintenance machinery, New Leader fertilizer, lime, and compost spreaders, and Flow Boy asphalt transportation equipment, has re-launched its web site, www.highwayequipment.com, in conjunction of the celebration of the company’s 70th anniversary of business.
The most notable change in the Highway Equipment web site is the new contemporary design and user-friendly layout. Utilizing bright colors, prominent graphics, and drop-down menus, dealers and end-users can easily navigate the company’s web site to find product brochures, operator’s manuals, video testimonials, register their units to take advantage of warranty programs, and find their nearest dealer, as well as request additional information on any of the products manufactured by Highway Equipment Co.
Dealers who would like access to dealer pages will now be able to register online more easily, but will need to wait until they are authorized to gain full access. Dealers who have previously obtained a login for their respective line will still be able to use that login to gain access. Once logged in, all dealer pages will be contained under one dealer tab as opposed to scattered throughout all pages. Flow Boy dealers will now also be able to register to access newly created Flow Boy dealer pages.
“Dealers as well as end users will find the new design and layout of the Highway Equipment Co. web site very easy to navigate and utilize,” says Ingrid Livingston, executive director of sales and marketing. “We look forward to hearing feedback from all those who visit the web site.”
(Source: Highway Equipment Co.)
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