Pursell Agri-Tech Appoints Marion Ag Service as West Coast Marketing Partner
June 16, 2023 Pursell Agri-Tech LLC and Marion Ag Service Inc. have entered into a strategic marketing agreement that will extend availability of controlled-release fertilizer in the 11 western states. The agreement encompasses market exclusivity of PurKote controlled-release fertilizers through Marion Ag agronomic distribution and blending services within the region. The two organizations have partnered to develop a predictive release software called MASterGraph, which will assist in developing custom-tailored nutrient delivery plans that improve crop, environmental and financial outcomes for agricultural, turf and ornamental customers.
This collaborative effort, bringing together significant knowledge and tenure in the fertilizer technology business, promises to be a winning arrangement for both organizations and, ultimately, the customer. “Our vision is to empower customers to succeed in feeding and beautifying the world. This partnership with Pursell brings that vision into focus and supports our strategic initiative of adding value to our products to increase our geographic reach. We have been working with Pursell controlled-release fertilizers since the mid-90s and are excited to solidify our partnership with them,” said John Hockett, CEO of Marion Ag Service.
Pairing Marion Ag’s expansive, experienced sales team with Pursell’s innovative product suite will drive continued growth and differentiated offerings to customers west of the Rockies. “Over the last five years, Pursell has been focused on developing our customer base east of the Mississippi, where we recently launched production facilities in Savannah, Georgia, and St. Thomas, Ontario. As we look westward, Marion Ag is the ideal partner to bring the significant market coverage and deep customer relationships needed to successfully develop those markets. Our long-standing relationship affirms that our two companies are a great fit culturally, and we know that this will be a great partnership,” said Allen Sanders, Chief Operating Officer of Pursell Agri-Tech.
The marketing agreement will begin Summer 2023, with Marion Ag providing a full suite of Pursell products to its customers in Q3 2023.
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