Alceco, First Cooperative Association Announce New Name
January 17, 2022 Alceco/Ag Partners and First Cooperative Association, which merged in September 2021, have announced the company will begin operating under a new name and will be known as AgState. This rebranding strategy reflects both the evolution of the company as well as its vision for the future.
This new organization is well positioned to serve its customer base well into the future, whether that’s through tried and true agronomic solutions and data services, through high-quality feed, petroleum offerings, or through innovative risk management products for grain, AgState is about local farmers and their families.
Along with this change, a redesigned company logo has been revealed and a new website is planned to launch in the spring of 2022, which will prominently feature the company’s focus on local decision making, financial stability, and helping our customers on every acre and every animal. The company’s 12 member farmer board of directors and leadership team remains focused on team integration and capturing the synergies between the two organizations.
“As part of our focus on business development and sustainability, our leadership team and I believe it was appropriate to rebrand our company to specifically reflect our long history and heritage with top quality products and services,” said CEO Troy Upah. “We are very excited about the introduction of our new company name, AgState, because it allows us to better represent our business to our current farmer members and to attract our younger farmers who are still entering the working world.”
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