Yara Launches New Biostimulants Brand
In response to farmers asking for solutions to increase crop resilience and nutrient use efficiency, Yara has announced the launch of YaraAmplix, a new brand of biostimulants, at the Biostimulant World Congress in Milan, Italy.
“Extreme weather is destroying crops all over the world with drought, flooding and frost. Biostimulants helps farmers make their crops stronger, and more resilient to stress from climate change. Farmers are the first line of defense against food insecurity, and we are adapting to their needs with solutions that allow them to prosper when the environment is not always on their side,” says Svein Tore Holsether, CEO Yara.
In the last five years, Yara has developed a comprehensive product portfolio of biostimulants, with each one based on a unique formulation, and with the ability to stimulate plant metabolism and performance. Since 2018, this portfolio has grown with a compound annual growth rate of more than 50%.
These products will now become part of a new brand family, YaraAmplix, with several new products in the pipeline for 2024. The portfolio is formulated with mostly natural ingredients such as seaweed and plant extracts, to deliver targeted effects such as enhanced tolerance to abiotic stress, improved nutrient use efficiency, crop yield and quality. YaraAmplix is a vital solution for regenerative agriculture addressing climate, soil health, resource use, biodiversity and prosperity.
With over 100 years of crop nutrition expertise, Yara continues to leverage this extensive knowledge with increasing investments in R&D, to enable Yara’s team of scientists to work on creating new innovative formulations. These formulations are intended to be used on different crops in multiple regions, addressing specific challenges. YaraAmplix is a complement to Yara’s fertilizer portfolio, providing a complete crop nutrition solution; in what will become a key offering for farmers in the future.
Yara’s ambition is to grow a nature-positive food future, and the company is conducting scientific and independent trials on biostimulants in all regions to evaluate and validate their effects in various conditions and crops. A dataset of 359 data points from 2018 to 2020 shows an average yield increase of 7.5% with a win rate of 74% over control treatment.
“Popular foods we all rely on, such as tomato, maize, soybean, and citrus to name a few, are at increased risk of yields loss due to extreme weather, so lowering greenhouse gas emissions to avoid a worsening scenario is key. As part of the solution, biostimulants are an essential tool to help reduce loss of food due to climatic stresses while improving nutrient use efficiency, a critical lever when it comes to enabling farmers to keep their business profitable and sustainable. The launch of YaraAmplix emphasizes even more our focus on regenerative agriculture and that is why we intend to take on a leading position of biostimulants in the future,” says Rejane Souza, SVP Global Innovation.
YaraAmplix will begin commercial rollout in China, Brazil, and France during the end of 2023, and will gradually be rolled out to the rest of the world in 2024.
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