Wilbur-Ellis Forms Distribution Agreement for Harpin
Wilbur-Ellis, a recognized leader in precision agriculture technology and the marketing and distribution of plant protection, seed, and nutritional products in the U.S. market, has agreed to be the exclusive distributor for Employ, containing Plant Health Care’s Harpin ɑβ technology, for applications to specialty crops (fruits and vegetables) in the U.S. Specialty crops comprise more that 7 million acres in the U.S.
“The addition of Employ to our branded offerings is a meaningful step forward to becoming a distribution market leader in the biological solutions space,” said Wilbur-Ellis Branded Technologies Portfolio Manager Jesse Rosales. “We are very excited about growing this product in key specialty crops regions like Washington, Oregon, Michigan, and the broader Northeastern U.S.”
Harpin ɑβ works by triggering the plant’s own self defense systems, in a manner similar to vaccinations in humans. The plant responds with improved vigor, healthy growth, heightened defense response and, ultimately, increased yield. Being a biological product, Harpin ɑβ has a very favorable human and environmental safety profile.
Employ provides benefits for the growers of fruits and vegetables through increased yield and quality. Employ was recognized as Best Global Biostimulant at the Agrow Awards in November 2018 but has had limited distribution in the U.S. This new agreement with Wilbur-Ellis will substantially increase the number of growers introduced to the product.
Chris Richards, executive chairman and interim CEO of Plant Health Care noted: “With this new agreement, Employ will have the power of a major distributor in the U.S. specialty crop market, for the first time. Wilbur-Ellis has great trust and respect with specialty crop growers and will be a great partner to expand the growth of Employ on these crops.”