Reinder Prins

Smart Tech
From Data Hoarding to Decision Power: What Ag Retailers Need in 2026
AI and structured farm data are reshaping ag retail. Discover how retailers can turn grower data into actionable insights and stronger decisions in 2026.
Big Agriculture and Consolidation: The Good, the Bad, and the Fabulous
As the industry continues to get bigger through mergers and acquisitions, it may be setting itself up for big efficiency gains derived from big data analysis.
Agronomic Plans Are Useless, But Planning Is Indispensable
Planning creates visibility in the available data and empowers growers and agronomists to quickly act on them throughout the season.
Service Remains Key in Ag Retail
If ag retailers focus on offering products and services in the digital ag sphere with a high degree of service, they can make themselves indispensable to growers.
Opinion: Planning Farm Profitability in 2019
Anyone who reads this title will probably think: “well, isn’t this the case every year?” And yes, indeed, […]
How Technology Can Help You Prevent Spray Drift
Spray drift. News articles about damage caused by spray drift seem to pop up regularly, almost as daily […]