Erin Hightower

Contributor Erin Hightower invites growers to change their perspective and understand the long-term value of precision ag technology investments.

RDO Agronomist Erin Hightower strolls down memory lane to highlight how ag technology has improved farmers’ lives.

Contributing writer Erin Hightower says creating safe habits starts with waking up to our bad habits and making a plan to change them.

Trusted advisors need to help growers build a chess mindset to their operation and apply data-driven decision-making to managing these three key resources.

Contributing writer Erin Hightower compares a precision farming strategy to a Rubik’s Cube, with four key takeaways for trusted advisors.

A better understanding and awareness of tillage practices is going to be crucial for growers as environmental concerns continue to move towards center stage.

As advisors, we can help growers break through their existing preconceived ideas by listening and starting small, while keeping the big picture in mind.

As trusted advisors, we have a responsibility to help growers in every aspect of their business – eliminating distractions is no exception.

An annual data health check is an opportunity to review data, set goals, and ensure everyone on the team is ready for the growing season.

With the economic road ahead still unclear, here are four ways growers and their trusted advisors can invest in existing equipment and technology.

Stay away from these seven deadly sins to ensure a dynamic clinic.

As trusted advisors, it’s important we partner with growers to ensure equipment demos are a good use of growers’ time and most importantly, safe for all involved.

These five tips may help increase your confidence in successfully implementing and managing technology for growers.

Trusted advisors need to approach the first year of analytics sessions with the right expectations and mindset, says contributing writer Erin Hightower.

In just two decades, Global Good Agricultural Practices (GLOBALG.A.P.) has grown from a retailer-driven initiative to the world’s […]