Boomer Cardinale
Boomer Cardinale has over 20 years experience as a top level global marketing, strategy, and food value chain thought leader. Boomer cultivates executive collaborative strategy, manages professional teams, develops product and brand image and builds customer engagement within a $30B industry. Boomer most recently was Director of Marketing and Development for UPL’s North American post-harvest unit. Prior to joining UPL, Boomer held marketing manager positions at Novozymes and BASF. Boomer earned his undergrad degree in journalism and communications at Texas A&M and his agriculture economics masters at Purdue. In addition, Boomer also received an MBA from Indiana University.
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5 Ways to Minimize Food Waste at Farm Level
How can we better manage next season’s food waste? Contributing writer Boomer Cardinale offers five suggestions from value chain stakeholders.
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Why Building a New Branding Community Is Critical to Success in Today’s Shifting Agribusiness
New market options means shifting your branding strategies to help build a better customer experience.
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Getting the Crop Protection Message Out Beyond the Agriculture Industry
A return to face-to-face interaction is a great way to promote how farmers feed the world.
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How Automation on the Farm Will Demand New Labor Skills
Today’s advanced ag tech will need regular maintenance and repair that should be an avenue of growth for the unskilled farmhand to pursue.
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Selling Seed Treatments to the Next Generation of Growers
As part of the dynamic that is the customer journey, consider the partnership approach to the younger generation grower.
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Shifting to the Post-Pandemic World: What Does It Mean for the Food Supply Chain?
The pandemic’s current disruption on agribusiness will not last but the normal times from a year ago are long gone.
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