Fertilizer Markets in Flux: Tariffs, Supply Risks and Retailer Strategies

How are tariffs, global supply disruptions and volatile fertilizer markets impacting ag retailers and growers heading into the 2027 season? In this Fireside Chat at Tech Hub LIVE 2026, Eric Sfiligoj of CropLife Media Group sits down with Jeff Pritchard, CEO at Westlink Ag Group, to discuss the rapidly changing fertilizer landscape. They examine the effects of Canadian tariffs, global sulfur and nitrogen supply pressures, fertilizer pricing trends, and the growing interest in alternative fertility solutions, micronutrients and biologicals. Jeff also shares practical guidance for retailers navigating uncertainty and planning with growers for the year ahead.