CropLife Editor Eric Sfiligoj sits down with Ben Sheldon, Technology Sales Manager at Raven Industries, for a Fireside Chat at Tech Hub Live 2025. Even in a challenging ag economy, New Holland is accelerating innovation—not pulling back. In this candid conversation, Ben Sheldon shares how the company is investing in smart spray systems, automation, and precision technologies designed to deliver real ROI. Hear what’s gaining traction, where the biggest opportunities lie, and how ag professionals can leverage the latest tools to stay competitive—even when the market is tough.
Tech Hub Live: Fireside Chat with Raven Industries’ Ben Sheldon
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