How OptimalAg Solutions Is Boosting Yields, Building Confidence

CropLife Staff By CropLife Staff|September 24, 2025
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Farmers choose a combination of seed and crop inputs from trusted brands with no guarantee of these products’ effect on yield performance. Until now, farmers have been unable to reduce ag input performance risk by providing a guaranteed yield performance. In this Tech Talk at Tech Hub Live, OptimalAg Solutions CEO Billy Rose shares how his company relieves this financial hardship by empowering ag retailers and manufacturers to guarantee their inputs’ impact on yield performance. Ag retailers and manufacturers can now embed yield performance guarantees into recommended seed and input sales, and if yields underperform, farmers can recoup revenue losses.

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In today’s complex and fast-paced crop production sector, the team at CROPLIFE keeps 21,000 agricultural retailers, distributors and their suppliers up to date on such decidedly 21st century issues as seed technology, biotechnology, precision agriculture, customer service and retention, and business management. See all author stories here.

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