Raising the bar on product support
New Leader has been setting itself apart as the premier dry application equipment solution provider since 1939. New Leader® spreaders are the official spinner spreaders of AGCO, Case IH, John Deere, and RBR and enjoy some of the highest productivity and profitability benefits available on the market today.
While New Leader spreaders are known for their high-quality design and manufacture, it is the in-field support that sets apart this manufacturer from others in the industry.
“We have a team of nine product specialists with designated territories across the United States and Canada,” explains Mike Nelms, Field Support Manager. “Our product specialist team works closely with the dealers and end users in their territory to ensure they are ready for spring and fall application season. This includes trainings, calibration, trouble-shooting, best practices, and machine start-ups.”
And while the product specialist team is working their territory all year, it is their presence and availability during ag retailer’s busiest time that sets apart this group.
“Our product specialists are incredibly dedicated,” says Nelms. “They know how important it is for our ag retailer customers to stay up and running and they do whatever is necessary to make sure that happens. With application windows shrinking every year, downtime is simply not an option.”
It was this very need for increased product support that led New Leader to change its service and support structure early last year.
“We used to have four regional sales managers and four product specialists supporting our dealers and end users. This led to double-coverage in our territories and multiple points of contacts for our customers,” says Nelms. “By realigning our field team and transitioning our regional sales managers to product specialists, we were able to reduce territory size, provide faster responses to our dealers and end users, and create a single source of contact for each territory. This has drastically improved our ability to meet our customers’ needs and ensure they can stay up and running during their busiest times.”
New Leader’s after-sales support doesn’t end with its product specialist team. With parts and product experts available through phone, email, and website chat, a mobile app with quick start settings and in-field calibration tools, and a trouble-shooting how-to video library, New Leader prides itself on its customer service and support.
“We don’t stop after the sale is made,” says Nelms. “We stand behind our product, and support our dealers and end users every single day. It’s what we’ve done for 80 years, and it’s what we’ll continue doing for the next 80.”
To learn more, visit www.newleader.com.