Organized Scouting Data Streamlines Recommendations
Streamlining Data Ensures Smart, Efficient Recommendations
Retailers around the country are turning to tools and resources that can help them provide exceptional customer relations – and the key to making those tools and resources as powerful as possible is the streamlining of data.
Because farmers rely on their retailers to provide them recommendations that are tailor-made to the issues and pressures in their own fields, they often want to see the reliable data captured during scouting to back up those recommendations. When retailers are charged with scouting multiple fields in multiple locations for multiple customers, it can be a challenge to organize and streamline the data. Platforms that make it easy to store, analyze and share data are invaluable to strengthening customer relations.
“Great recommendations are the underpinning of a trusting relationship,” said Zach Worden, Regional Sales Manager at TELUS Agriculture. “If there are ways to help retailers consolidate and streamline their information into a format that is easy to share with customers, that’s the way to stronger customer relationships. With the Agrian platform, we’ve navigated those retailer needs and have a state-of-the art platform that can help farmers see what their retailers are seeing through the organization and presentation of the scouting data.”
In a year like 2022, efficiency may be more important than ever. Rising input prices, stressful planting conditions, extreme market volatility and supply chain squeezes are making farming riskier and more complicated than ever. Farmers are facing dozens of decisions every day, some which may make or break their profitability. When retailers approach them with the need to spend additional dollars to manage pest, weed or disease pressure, it is paramount to have a platform that can be a resource in making that decision.
“Sharing scouting data in an easy-to-understand format and in a transparent manner can help farmers weigh the pros and cons of following a recommendation or not,” said Worden. “And that helps build the relationships between the farmer and his or her retailer even further.”
With the right tools, retailers who provide data analysis in a comprehensive and organized presentation can help farmers make well-informed decisions. That peace of mind and trusting relationship will result in long-term success for both parties.
To learn more about how Agrian can help consolidate and streamline your scouting data, visit www.agrian.com.