3 Steps to Accelerate Ag Tech

Precision agricultural technology has been around for decades now, in what started with things like GPS, auto steer, and data creation, writes Scott Speck at PrecisionAg. Today we’re seeing an evolution from precision equipment and enablement technologies that help us collect, organize, and repeat — to data science and decision tools that help us actually use the data generated during this precision era, in a sort of overlapping fashion.

The digital ag era is arriving at an already changing time in the state of agriculture, including the average age of farm operators, amount of connected technology on farm, pricing on a global market for inputs and commodities, consolidation in ag business and farms, and of course, more options to connect digital tools on the farm than ever before. Users must be able to find value, break through barriers of change, and be able to both afford and profit from a new technology before it sees meaningful adoption in the industry.

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As we continue to move into this digital era, we all have seen the adoption curve for any technology, but how do we continue to accelerate that for ag tech? Consistently, there are three steps to break the slow adoption of new technologies across industries. Below we examine how to apply these steps in ours.

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1)  Find the Barriers

One of the biggest challenges in ag technology adoption today is that there can be many barriers to paradigm shifts and change. Barriers can be functionality, cost, true benefit, time to implement a change, complexity, the list goes on. Finding the barriers to a new technology is critical to grow the product and scale the digital tool to a large user base. If you have the greatest tech tool in agriculture, but it takes 25 hours a week to maintain, update, and use, adoption will be slow.

The same is true when it comes to pricing. We are now seeing lower entry price points, helping move beyond the original innovators and early adopters who first latched onto the products. These tools are now starting to reach a larger user base. Examples of this are our new programs and pricing for Climate FieldView. Finding the barriers and taking steps to remove them are critical to accelerating the adoption of ag tech on a large scale.

Continue reading at PrecisionAg.

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