Farmers across the U.S. and Canada can access advanced technology for marketing their grain more effectively and improving profitability when STRATUM, a new, first-of-its-kind digital platform, is introduced by GrainBridge in the first quarter of 2020, according to a news release at Business Wire.
Currently, farmers must rely on multiple applications and data points to track inputs, production, and their marketing activities. Until now, there has been no single tool for efficiently storing and managing all this information.
“It can become overwhelming to attempt to organize and manage all of that information, especially from a marketing perspective,” said Faith Larson, GrainBridge chief strategy officer. “In contrast, STRATUM will enable farmers to conveniently consolidate information on production economics and grain marketing activities into a single digital platform, at no cost to them.”
With STRATUM, farmers will be able to retrieve their respective agribusiness accounts so they can obtain location information, prices, grain contracts, and payment information, as well as enter into and manage grain contracts. The system currently includes more than 400 grain-buying locations, and Larson said GrainBridge is continuing to add more.