Integrity Ag Group: People Over Precision
It’s not every day that this reporter walks into the office of a precision ag dealer, sits across from the owner at his component-strewn desk, and the first words spoken are, “I’m not sure what you’re going to get out of this because, well, we don’t really sell precision ag.”
That’s because Integrity Ag Group (IAG), writes Matthew Grassi on PrecisionAg.com, is so far removed from the stereotypical precision ag dealership that the Almo, KY,-based company might as well be in some distant land only heard about in songs and fables. Sure, they sell and service Ag Leader, 360 Yield Center, Vanguard, Martin-Till/Yetter, and Farmobile among other companies and products. They rebuild planters and trick up sprayers with displays and the like, as well as own and sell subscriptions on the local DigiFarm RTK network.
But that’s really where the similarities end. Relatively speaking, this ain’t your father’s precision ag business, brother!
What makes IAG perhaps unlike any outfit PrecisionAg® Professional has studied starts at the top, with Managing Partners Heath Conklin and Michael Rushing, and trickles throughout the staff like a gently bubbling mountain stream. To fully appreciate the why and how of just how IAG goes to market, it’s important to understand the forces that drive the gritty Conklin, a self-described “square peg in a round hole” who uprooted his family five years ago and came to Western Kentucky in search of redemption after battling a serious opiate addiction back on the farm near his hometown outside Columbus, OH.