InfoAg 2019: Farm Data Use Moving From Early Adopters to Mainstream
At the InfoAg Conference last week, a common and prevalent theme throughout several discussions on the trade show floor, as well as during sessions, suggested the ag industry is on the cusp of truly beginning to utilize data within agriculture, according to an article by the Agricultural Data Coalition at PrecisionAg.
Several years ago, the main topic of discussion at the conference was all about drones and high-resolution imagery. Every other booth had some sort of drone or imagery product that would impact farming. Obviously, there was a lot of hype and today imagery in several forms has become a readily available data layer farmers and their advisors employ to make more informed and timely decisions.
The same shift seems to be happening with data at this year’s conference. There were a lot of exhibitors offering a data analysis product. Microsoft was featured in the opening session discussing how their FarmBeats projects are bringing enhanced data collection, connectivity, and decision-making solutions to smallholder farmers in several developing countries. Multiple sessions mentioned AgGateway’s ADAPT open source effort and the progress that is being made toward solving interoperability issues in modern farming. These sessions all highlighted the increasing amount of information coming in as well as the reduced barriers to using all the data from hurdles like file formats.
Continue reading at PrecisionAg.
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