How Ag Retailers Are Using Satellite Crop Monitoring to Build Lasting Connections with Customers
The pandemic has shown how crucial it is in the food industry to maintain stable and efficient connections between input suppliers, farmers, and other ag industry players, writes Roman Medvediev at PrecisionAg. This cooperation has allowed many businesses to avoid collapse mainly due to the critical role of the supply chain. So, what is its prime purpose?
As a competitive weapon in the modern, digital economy, the supply chain is focused on finding effective business approaches and new business models. Its advanced capabilities translate directly to tangible and measurable business performances since they help companies realize their own aspirations. When creating an effective supply chain environment, digital technologies come in handy.
Precision ag technologies, as their constituent element, provide favorable solutions for each player, and now we will take a look at these key elements.
Optimizing Expenses
With satellite monitoring, growers can save their expenses on fertilizers and other plant protection products necessary for crop cultivation. The prompt and accurate analysis of their vast fields helps them avoid unreasonable spending and save money on other necessities. Based on satellite data, farmers can accurately estimate an overview of the quantities of products they will need for particular territories. What’s more, the use of precision farming tools facilitates the overcoming of issues with storing unutilized commodities.
Similar to farmers, suppliers can benefit from crop monitoring because technology allows them to arrange their workflow more effectively. As a matter of fact, suppliers can estimate the quantity of goods for plant cultivation and care farmers may need to give for the season. With this data, they are able to adjust their own capacities to the current market pull. Information about the weather or field productivity obtained from satellites can also be employed to develop marketing proposals.
Building Strategic Relationships
Farmers who use precision ag technologies are ready for strategic partnerships with suppliers. They possess archived data about the state of their fields and current vegetation. They are aware of their needs and based on this information can purchase fertilizers, seeds, or other plant protection products in advance.
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