2020 VISION Conference: A Clearer View of Ag’s Future

What’s real in precision agriculture? What’s not? Which technologies are likely to leave a sustaining impact? Which are just flashes in the pan, and, most importantly, how do we react? These are key questions we set out to answer when we launched the PrecisionAg® VISION Conference at the tail end of this decade’s ag-tech boom.


More than three years later, the VISION Conference, Jan. 14-16, 2020, in Seattle, WA, is the place to be in North America if you want to get a clear strategic view of technology’s unrelenting advancement and how all the disparate pieces are starting to come together into a “System of Systems” — the theme of this year’s event.

2020 VISION Conference: A Clearer View of Ag’s Future

Dan Plath of Washington Fruit & Produce Co. speaks during a grower “fireside chat” at the 2019 VISION Conference. Also participating are Patrick Smith (left) of B.T. Loftus Ranches and Agriculture Executive Consultant Danny Royer.

Never in our decades of covering precision agriculture at Meister Media have we seen system interoperability and compatibility, effective data management and application, and on-farm ROI move so tantalizingly close to real fruition — yet we as an industry still have work to do to pull all of the technologies together into a more seamless, easily understandable whole on behalf of the farmer.

How do we do it? Our agenda for 2020 aims to hit the hotspots for the two or three critical years that are dead ahead. Plus, as an attendee, you can expect to rub elbows with a veritable who’s-who in ag technology in North America.

Here are highlights:

  • “Change is a Choice: Take Five Big Steps That Will Help Your Customers Leverage the Promise of Precision.” Best-selling business author Dr. Kevin Freiberg, acclaimed keynote at the 2019 VISION Conference, returns with a five-step plan to help you and your customers turn the promise of precision agriculture into a reality.
  • Clean and Easy: Data’s Next Step. An expert panel discusses how data — the so-called “new oil” — can be more readily refined.
  • Imagery: Is Ag’s Future in the Sky? Four expert presenters — one grower, three technology providers — will help you see how central imagery can be to crop production.
  • Robotics and Automation in the Real World. You’ll hear from university experts both east and west: Carnegie Mellon and Washington State.
  • Crop Input Development: Precision’s Current and Future Impact. Precision is making impacts not only on the farm and in the downstream food system but also in upstream R&D and crop input delivery models. Hear from the experts about what’s around the corner.
  • Ag Technology’s Inefficient Business Model. Right now it’s: Invent and fund a technological solution — then figure out whether agriculture might be able to put it to practical use. Industry leaders will discuss a potentially better way.

Put it all together, and we expect the upcoming VISION Conference to be our best yet. You’ll leave Seattle informed, connected, and energized to tackle the year ahead. We hope you’ll make plans to join us. For agenda and registration information, go to TheVisionConference.com.

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