New Truterra and AGI Pilot Puts Ag Retailers at the Center of Helping Automate, Streamline Data Entry
Editor’s note: Mariah Murphy of Truterra will be a panelist on “Embracing the Sustainability Imperative” at the upcoming PACE Executive Forum taking place October 27-28 in Kansas City, MO. The PACE Executive Forum is an exclusive, new conference born out of CropLife Media Group’s longstanding PACE Initiative. For over 25 years, the PACE Advisory Council has been effective in breaking down silos among the many sectors of agriculture and ag input distribution by sharing challenges and opportunities, learning from one another, and developing strategies for future action. Get insights on how the ag retail industry can respond to volatile market dynamics. Learn More.
Truterra, LLC, a sustainability solutions business and subsidiary of Land O’Lakes, Inc., has announced a new pilot project with Ag Growth International Inc. (AGI) to streamline the collection of agronomic data via ag retailers, a service which may make carbon market participation more easily accessible for those retailers’ farmer-customers.
The pilot project will deliver this innovative approach with a subset of ag retailers with the potential to scale the collaboration across the Truterra network in the future. AGI’s Farmobile technology produces a complete third-party Electronic Field Record – including high precision field activities – from ag retailers’ and farmers’ equipment that helps fulfill the data requirements necessary for potential participation in Truterra’s carbon programs. By integrating this data into the Truterra sustainability tool that many farmers and retailers already use, this collaboration will help to address the data collection and data entry challenges many farmers say they face, with a goal of increasing adoption and enrollment in sustainability programs.
“Bringing together the Farmobile data as a service and Truterra platforms will be a game changer for farmers and retailers by allowing them to more efficiently gather and leverage their sustainability data,” said Bradford Warner, Vice President, Business Development and Sustainability, Farmobile. “Recent surveys have shown that nearly two thirds of farmers do not currently use farm-level data software. There is a huge need and opportunity to get farmers the tools they need to auto collect and manage robust data about their cropping operations with as little burden as possible so they can get the most out of every digital acre for profitability and sustainability.”
“We are excited to be teaming up with AGI’s Farmobile technology to deliver this new solution for farmers and ag retailers. We hear consistently that one of the biggest barriers to participating in carbon markets is the significant time and cost of entering all of the data these programs require,” said Mariah Murphy, Senior Manager of Member Owner Engagement with Truterra. “Making the process of collecting, uploading, and managing their own data easier for farmers will be critical to supporting those looking to implement advanced management practices and improve the possibility of being financially rewarded for that work.”
Participating in Truterra’s current and future carbon programs requires data and getting started with the Truterra sustainability tool is a great way for growers to prepare to take advantage of potential new revenue streams as they emerge.
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