Midland Marketing Coop Inc. has joined the Truterra network, the only farmer-owned and farmer-driven food and ag sustainability program in the U.S., launched by Land O’Lakes Inc. in 2016. Being part of the Truterra network will allow Midland Marketing Coop Inc to offer local producers a powerful suite of tools to help them optimize sustainability and profitability. Through Truterra, producers are also better positioned to access opportunities to be rewarded for stewardship, including carbon and emerging ecosystem services markets.
Producers working with Midland Marketing Coop Inc will now have access to the Truterra Insights Engine, a best-in-class sustainability tool that allows producers to generate a stewardship baseline for every field and then predict and measure the impact of implementing specific conservation practices on both the environment and their profitability. Midland Marketing Coop Inc will work with interested producers to document their current practices and then unlock insights about their fields to evaluate and implement conservation practices to better achieve agronomic and economic goals. With Truterra, producers retain ownership of their data at all times.
“We are seeing the shift in the retail consumers. They want a wholesome sustainable product that producers are creating while bettering the world we live in,” said Kevin Royer, CEO of Midland Marketing Coop. “Midland Marketing producers have been leaders in the Ag industry with adopting to no till and conservational practices; we are happy to bring a program to them like Truterra that will acknowledge their stewardship practices.”
“With the addition of Midland Marketing Co-op to our ag retailer network, Truterra is able to expand its footprint in Kansas and provide more farmers with the tools and technology needed to advance their sustainability practices,” said Mariah Murphy, Truterra Field Team Leader. “We’re proud to work with ag retailers like Midland that support farmers with their on-farm stewardship.”
Using the Truterra Insights Engine will also help producers determine if they qualify for opportunities to earn money by improving their stewardship. In February 2021, Truterra launched their carbon credit program, a transformational new carbon program that will help producers generate and sell carbon credits to private sector buyers. For the first offer, participating producers will receive $20 per ton of carbon with payments this fall for this first tranche of credits. Qualifying producers will be compensated for carbon sequestration retroactively up to five years based on the soil health practices they adopted in prior growing seasons.
Participating in future offers requires data and getting started with the Truterra Insights Engine is a great way for producers to be ready to take advantage of new revenue streams as they emerge.