‘Gonna Fly Now’ with Environmental Respect

‘Gonna Fly Now’ with Environmental Respect

The iconic Rocky statue in Philadelphia, where Environmental Respect Award winners visited on Day 3 of Celebration Week.


One of the most memorable moments in movie history occurred in the Academy Award-winning 1976 film “Rocky.” Haven gotten his chance at a major fight, the title character spends several weeks training to get into peak fighting shape. One of the inspirational moments happens when Rocky finally sprints up the steps of the Philadelphia (PA) Museum of Art, jumping for joy as he reaches “the top of his game” to the Bill Conti tune “Gonna Fly Now.”

In the spirit of reaching “the top of their game,” the 2017 Environmental Respect Award winners spent part of their third day together scaling these same steps while visiting the city of Philadelphia and posing for a group photo. Same participants even took the time to take a snapshot with the statue of Rocky positioned at the bottom of the Art Museum steps.

“This is a great way to help those exceptional ag retailers from the around the globe celebrate their important accomplishments by recognizing the parallels between them and Rocky from the movie,” said Wendelyn Jones, Project Stewardship and Sustainability Manager for DuPont Crop Protection, which sponsors the annual awards event.

Read the full story on EnvironmentalRespect.com.