AgVend Adds Two Members to Leadership Team
AgVend, a leading digital enablement solution provider for agriculture, has announced the appointment of Shane Thomas as Vice President of Strategy and Reed Mayberry as Vice President of Sales.
As VP of Strategy, Thomas will help recognize and drive growth opportunities for both AgVend Partner Retailers and the company as a whole. He is a well-known analyst and public speaker within the ag industry, and in 2020 founded his consultative business, Upstream Ag Insights, along with its weekly newsletter that delivers essential news, analysis, and insights to agribusiness leaders.
“I first spoke to Alexander in 2018 and have been a big fan of AgVend ever since. I’m thrilled to officially join the team,” said Thomas. “AgVend is fundamentally changing the way ag retailers go to market –giving agribusinesses a holistic solution that enhances teams and the customer experiences they deliver. I’m looking forward to jumping in and helping continue to bring that to life.”
Thomas was on AgVend’s Strategic Advisory Board prior to joining, and has also served as an advisor for Ukko Agro, and Verdant Partners. Previous roles include Global Digital Ag Leader at Farmers Edge, Director of Marketing at Richardson International, and various senior agronomy roles within the crop inputs industry.
“Shane has been a critical force in helping AgVend–and in a lot of ways the whole industry–get to where we are today,” said Alexander Reichert, CEO & Co-Founder of AgVend. “His expertise and love for ag will undoubtedly increase the value for our Partner Retailers as we continue to drive toward a digitally connected ag supply chain.”
The addition of both Thomas and Mayberry will help AgVend teams to drive alignment and maintain forward momentum now and into 2023. Mayberry, as VP of Sales, will lead AgVend’s sales and revops team to spearhead new-business initiatives across regional, national, and international accounts. Most recently, Mayberry was the National Account Manager at Corteva. He also spent more than ten years at DuPont Pioneer in varying roles, was a Biomass Manager at POET, and a Retail Sales Manager at Monsanto.
“After spending my career in agribusiness, I’m excited for this new adventure with AgVend on the solution provider side,” said Mayberry. “I’ve watched the ag industry transform–experiencing it firsthand. With AgVend’s digital enablement solution, positive change can happen faster and that’s exactly what this industry needs. I’m thrilled to work with such a fantastic team and bring this solution to market.”
“We couldn’t be more excited to welcome Reed to the team,” said Reichert. “His diverse set of experience and industry knowledge is another step in the direction we want to go, and will help us drive real change for agribusinesses – both upstream and downstream of the farmgate.”
These appointments come on the heels of several AgVend milestones this year, including:
- Tracy Linbo joined the team as Chief Commercial Officer and leader of the Business Development organization in May.
- The AgVend-WinField United collaboration announcement in July, which integrates WinField United’s proprietary programs with AgVend’s Digital Enablement Platforms.
- The inaugural AgVend Partner Summit, “Enabling Change”, in September, at which AgVend Partner Retailers came together to share and discuss how they’re navigating current and future industry disruptions and digital initiatives to mitigate impact.
- Adding new strategic features to the AgVend-built Grower Portal and Sales Hub, including enhanced two-way communication and marketing campaigns.
Subscribe Today For
