Paul Schrimpf

Opinion: RIP for Crop Protection Rebates?

Last year at this time I was putting the finishing touches on the story I wrote for our […]

Past is Prologue at CropLife America

There’s little debate that Jay Vroom, the recently retired President of CropLife America, arrived in Washington, DC, in […]

Up Close and Personal: Getting to Know New CropLife America President Chris Novak

It’s been a long road through the agriculture industry for Chris Novak. Like many ag executives, he grew […]

Taking Measure of the Precision Agriculture Program: 6 Key Observations

In the overall agriculture market, the rhetoric surrounding emerging technology over the past half-decade has been nothing short […]

Verification in Field Application: Going the Last Six Feet

While I love a good road trip out in the country as much as any agriculture industry editorial […]

Take Three Days to Work on Your Precision Services Business

The PrecisionAg Professional Accelerator program kicks off on June 26 in Brookings, SD. For more than two decades, […]

When It Comes to Farm Data, How Good Is ‘Good Enough’?

Ron Farrell, a frequent sounding board for my wacky ideas and a source of ongoing encouragement to stay […]

Sustainability in Ag Retail: Connecting the Dots

Just before Christmas I had the opportunity to spend some time in our nation’s capital with Jay Vroom, […]

Accelerating Precision Agriculture

One of the most tired, yet also most useful and almost irresistible idioms used in business is the […]

There’s No Easy Button For Value in Variable-Rate Nutrition

Roger Dumond has weathered the ups and downs of precision agriculture programs as much as anybody who’s been […]

Opinion: Redefining the Ag Tech Revolution

I was interviewing Roger DuMond, long-time precision agronomy specialist who’s been toiling at the technology grindstone for more […]

Vernon: CommoditAg Designed to Address E-Commerce Trend in Crop Protection

When it comes to farmer purchasing options in crop protection products, the pressure from Internet-based e-commerce sites offering […]

Rebate Requirement Reveals the Dark Side of FieldView

My partner in crime Eric Sfiligoj, and I have been asked to speak at quite a few events […]

Precision Agriculture: Visualizing the Future

I wrote this article the morning after the completion of the second annual PrecisionAg Vision Conference from my […]

Crop Protection Rebates: Playing the Game

From the earliest days of competitive selling, the concept of rewarding customer loyalty has been a page, if […]

Ag Retailers Need to Commit to Excellence in Wake of FBN Threat

It can be a little bit dangerous when you rely on informal reader surveys and polls to help […]

Wheat Growers, North Central Say Yes To Unification

In a letter to industry partners this afternoon, Chris Pearson, CEO of Wheat Growers in Aberdeen, SD, announced […]

CropLife 100 News: Robert Marchbank is New President and CEO at Pinnacle

Pinnacle Operating Corp. recently announced that Robert Marchbank will serve as President and Chief Executive Officer. In this […]

InfoAg 2017: A ‘Glass Half-Full Mentality’

I first met Jeremy Wilson of Crop­IMS in Illinois back in the early 2000s. I was desperately searching […]

Picking Partners in the Crop Protection Market

Agriculture is a market awash in highs, lows, and everything in between. This is certainly true in the […]