The Next Wave

As you may have already read on p. 38 (“Hot Commodities”), Eric Sfiligoj and I attended the Commodity Classic last month in Tampa. For those who might not know, this is the official national meeting for the American Corn Growers Association, the American Soybean Association, and for the first time this year, the National Association of Wheat Growers. It’s a mix of business, education, and fun, and serves as the “final fling” before growers return to the field. They do hold the meeting in warm weather cities at the end of the cold winter, after all.

Anyway, I always feel a bit like a spy at this meeting — it’s built for the grower community, so as a representative of the distribution channel, I always feel like I’m getting a taste of the mood of the grower, as well as how products are marketed to row crop growers when the retailer isn’t “in the room,” so to speak.

Most of the things that struck us as interesting or important are highlighted in the aforementioned feature, but I wanted to give a little more ink to developments in one particular area — basic manufacturers.

Not too long ago, as Roundup Ready technology and Bacillus thuringiensis-infused crops swallowed up billions of dollars in revenue from crop protection manufacturers and the retail distribution channel, we were all wondering how much we really needed from basic manufacturers anymore. Common sense would dictate that at some point, Mother Nature would catch up and challenge the incredible performance of these technologies, requiring revolutionary new chemistry and biotechnology developments. But for a while, they seemed invincible.

Of course, along comes Roundup-tolerant and -resistant weeds, followed quickly by Asian soybean rust, soybean aphids, leaf beetles, and other pests. Not to mention the biofuels revolution that’s feeding the current drive for higher yields that not long ago could not deliver enough profit to provide adequate payback.

Enter basic crop protection and biotech research companies, who at Commodity Classic were remarkably bullish on their long-term developments and eager to share with attendees. Du­Pont talked about its Optimum GAT trait, which will provide glyphosate and ALS inhibitor tolerance, while Monsanto explained its YieldGard VT technology, which it says will lead to performance-enhanced stacked trait hybrids in its next generation YieldGard releases.

Dow AgroSciences, BASF, Syngenta, and Bayer CropScience also discussed loaded pipelines and big future developments anticipated as soon as the 2008 season and projected as far down the road as 2013. In discussing some of these longer range forecasts for the basics, one exec I talked to insisted that we’re simply in the midst of one of those cycles, when years of research across companies is beginning to come to fruition at the same time.

Regardless of the precise reason why, for retailers the pipeline should factor into the kind of partnership retailers forge with basic manufacturers. R&D is what sets them apart from the pack, and what they are bringing to agriculture over the next five to seven years should have play in any decision about the company and products that retailers represent.   

Leave a Reply

Featured Stories

CropLife 100South Dakota Wheat Growers To Add Grain-Agronomy Facility
September 26, 2014
Planned to be constructed in Kennebec, the facility will be located along the soon-to-be rehabilitated line of heavy-rail service from Chamberlain to Presho. Read More
FertilizerCF Industries Confirms Merger Of Equals Discussions With Yara International
September 23, 2014
CF Industries Holdings, Inc. has confirmed that it is in preliminary discussions with Yara International regarding a potential merger of equals transaction. Read More
Seed/BiotechUSDA Approves Enlist Following Rigorous Review
September 18, 2014
Dow AgroSciences now awaits EPA registration of Enlist Duo herbicide, the companion herbicide to the Enlist traits, which is expected in the near future. Read More
CropLife 100Pinnacle Acquires Kansas-Based Cedar Ridge Supply
September 16, 2014
Cedar Ridge Supply will operate as part of Pinnacle's Performance Agriculture brand. Read More

Trending Articles

Equipment2014 Product Of The Year Voting
September 19, 2014
Many new products were introduced to the ag retail marketplace this year. From this group, CropLife IRON and its consulting partners have selected five finalists for the Product of the Year award. Please cast your vote today to help us determine the winner. Read More
FertilizerFall Fertility 2014: Forecasting Fertilizer Use
September 7, 2014
Great crops this year have tapped the soil, and fall work is definitely called for, but how challenging will that get? Read More
CropLife 100CHS To Build $3 Billion Fertilizer Plant In North Dakota
September 5, 2014
The fertilizer plant in Spiritwood will be the single largest investment in CHS history, as well as the single largest private investment project ever undertaken in North Dakota. Read More
EquipmentNew Holland Acquires Miller-St. Nazianz
September 3, 2014
The assets of Miller acquired as part of the transaction will become part of New Holland Agriculture, a CNH Industrial brand, building on a successful four-year partnership between the two companies. Read More
CropLife 100Pinnacle Acquires East Kansas Chemical
September 2, 2014
Ranked 82nd on the CropLife 100, East Kansas Chemical will operate as part of Pinnacle's Performance Agriculture brand. Read More
MAGIE 2014 ShowStopper
EquipmentJohn Deere Again Wins MAGIE ShowStopper Award
August 25, 2014
For the second consecutive year, John Deere was honored at the Midwest AG Industries Exposition (MAGIE) for its new R4045 sprayer. Read More

Latest News

Syngenta
Crop InputsSyngenta Launches Plant Breeding Academy
October 1, 2014
Syngenta announces the release of its Breeding Academy, a global initiative designed to enable the continued development of scientists at Syngenta and beyond. Read More
FertilizerFertilizer Outlook And Technology Conference Set For No…
September 30, 2014
Conference participants can expect to gain perspective on the outlook for agriculture and major fertilizer materials and inputs from industry experts. Read More
MicronutrientsVerdesian Acquires Micronutrient Supplier
September 30, 2014
Verdesian Life Sciences has acquired QC Corp., a producer and supplier of granular and dry micronutrients and ferrous sulfate products. Read More
Eric SfiligojHearing From Young Ag Voices
September 30, 2014
Potential future leaders in ag retail had the chance to shine at the recent Mid America CropLife Association meeting. Read More
WebinarsUpcoming Webinars
September 30, 2014
Register for one of our upcoming Webinars or access our archive of past Webinars to view recordings of presentations that may be of interest to you. Read More
Crop InputsSyngenta Appoints New Chief Operating Officer
September 29, 2014
Jon Parr will succeed retiring COO John Atkin at the end of the year. Read More
CropLife 100South Dakota Wheat Growers To Add Grain-Agronomy Facili…
September 26, 2014
Planned to be constructed in Kennebec, the facility will be located along the soon-to-be rehabilitated line of heavy-rail service from Chamberlain to Presho. Read More
CropLife 100GROWMARK Announces Vice President Appointments
September 25, 2014
Two individuals have been appointed Vice President positions on the GROWMARK executive team. Read More
FertilizerFertilizer Industry Organizations Join Global Alliance …
September 25, 2014
The Fertilizer Institute, the International Plant Nutrition Institute and the International Fertilizer Industry Association are encouraging the industry to promote the proper use of fertilizer products to minimize their environmental impact. Read More
Precision AgARA Organized Precision Forum Hits Capitol Hill
September 24, 2014
The Coalition for the Advancement of Precision Agriculture (CAPA) hosted its inaugural Precision Ag Forum, Sept. 18, in Washington, D.C. Read More
FertilizerFactors To Consider When Placing Fertilizer With Seed
September 24, 2014
The type of crop, fertilizer source, row spacing and soil environment all affect how much fertilizer can be safely applied with seed. Read More
FertilizerSidedressing Manure Into Corn Has Promising Results
September 24, 2014
Applying manure to growing crops can boost yields, reduce nutrient losses and give livestock producers another window of time to apply manure to farm fields. Read More
FertilizerWhen To Sample Manure For Analysis
September 24, 2014
Because the goal is to collect a sample that represents the manure actually being applied, the best time to sample is during loading or field application. Here's why. Read More
Syngenta
Seed/BiotechSyngenta Faces Second Lawsuit Over Agrisure Viptera Cor…
September 23, 2014
A second company has sued Syngenta AG over sales of genetically modified corn seed not approved by China. Read More
StewardshipCover Crops Field Guide For Farmers Expanded
September 23, 2014
Farmers interested in planting cover crops to improve soil health now have an updated and expanded resource in the second edition of the Midwest Cover Crops Field Guide. Read More
HerbicidesArysta LifeScience Launches Contest For Wheat Growers
September 23, 2014
The Flush after Flush Photo Finish contest encourages farmers across the U.S. to participate through Instagram or Twitter using the hashtag #FlushAfterFlush. Read More
FertilizerCF Industries Confirms Merger Of Equals Discussions Wit…
September 23, 2014
CF Industries Holdings, Inc. has confirmed that it is in preliminary discussions with Yara International regarding a potential merger of equals transaction. Read More
StewardshipProgram To Examine Ag-Related Practices, Policies To Pr…
September 22, 2014
A panel discussion on October 14 will include a significant discussion on key issues and solutions related to all aspects of harmful algal blooms. Read More