The Next Wave

As you may have already read on p. 38 (“Hot Commodities”), Eric Sfiligoj and I attended the Commodity Classic last month in Tampa. For those who might not know, this is the official national meeting for the American Corn Growers Association, the American Soybean Association, and for the first time this year, the National Association of Wheat Growers. It’s a mix of business, education, and fun, and serves as the “final fling” before growers return to the field. They do hold the meeting in warm weather cities at the end of the cold winter, after all.

Anyway, I always feel a bit like a spy at this meeting — it’s built for the grower community, so as a representative of the distribution channel, I always feel like I’m getting a taste of the mood of the grower, as well as how products are marketed to row crop growers when the retailer isn’t “in the room,” so to speak.

Most of the things that struck us as interesting or important are highlighted in the aforementioned feature, but I wanted to give a little more ink to developments in one particular area — basic manufacturers.

Not too long ago, as Roundup Ready technology and Bacillus thuringiensis-infused crops swallowed up billions of dollars in revenue from crop protection manufacturers and the retail distribution channel, we were all wondering how much we really needed from basic manufacturers anymore. Common sense would dictate that at some point, Mother Nature would catch up and challenge the incredible performance of these technologies, requiring revolutionary new chemistry and biotechnology developments. But for a while, they seemed invincible.

Of course, along comes Roundup-tolerant and -resistant weeds, followed quickly by Asian soybean rust, soybean aphids, leaf beetles, and other pests. Not to mention the biofuels revolution that’s feeding the current drive for higher yields that not long ago could not deliver enough profit to provide adequate payback.

Enter basic crop protection and biotech research companies, who at Commodity Classic were remarkably bullish on their long-term developments and eager to share with attendees. Du­Pont talked about its Optimum GAT trait, which will provide glyphosate and ALS inhibitor tolerance, while Monsanto explained its YieldGard VT technology, which it says will lead to performance-enhanced stacked trait hybrids in its next generation YieldGard releases.

Dow AgroSciences, BASF, Syngenta, and Bayer CropScience also discussed loaded pipelines and big future developments anticipated as soon as the 2008 season and projected as far down the road as 2013. In discussing some of these longer range forecasts for the basics, one exec I talked to insisted that we’re simply in the midst of one of those cycles, when years of research across companies is beginning to come to fruition at the same time.

Regardless of the precise reason why, for retailers the pipeline should factor into the kind of partnership retailers forge with basic manufacturers. R&D is what sets them apart from the pack, and what they are bringing to agriculture over the next five to seven years should have play in any decision about the company and products that retailers represent.   

Leave a Reply

Featured Stories

Eric SfiligojMAGIE 2014: A ShowStopping Event
August 8, 2014
The kick-off to the summer show season, Midwest AG Industries Exposition (MAGIE), takes place next week in Bloomington, IL. Read More
EmployeesAsmark Institute Dedicates New Training Center To Ford West
August 6, 2014
The Asmark Institute plans to recognize the retired industry leader's years of service to the fertilizer industry at the new state-of-the-art facility in Owensboro, KY. Read More
StewardshipMonsanto Joins Panel Of Innovators To Advance Research On Climate Change And Farming
July 30, 2014
Monsanto Co. and The Climate Corp., its division, recently joined a roundtable of experts at the White House to share ideas and research approaches to help the world’s farmers manage and adapt to the impact of climate change on the global food supply. Read More
Eric SfiligojYuma Centennial Ag Supply Earns 2014 National Environmental Respect Award Honors
July 28, 2014
Colorado-based ag retailer receives top trophy in 24th annual DuPont Crop Protection/CropLife ceremony. Read More

Trending Articles

EquipmentAdvance Your Technology IQ At MAGIE
August 13, 2014
The Midwest AG Industries Exposition (August 20-21) is the place you need to be to see, study and evaluate how new advances in the equipment, operations, crop protection and fertility sectors can help your business prosper. Read More
HerbicidesScouting Key To Next Season’s Soybean Herbicide Program
August 12, 2014
When growing soybeans, growers need to think ahead to stay one step ahead of weeds. That means examining weed threats and evaluating which herbicides work best. Read More
StewardshipMichigan Agriculture Leaders On Toledo Water Ban: We Want To Be Part Of The Conversation
August 8, 2014
Leaders of Michigan agricultural organizations said Thursday that the government should not have a “knee-jerk reaction” based on last weekend’s water ban in Toledo due to fertilizer run-off in Lake Erie. Read More
CropLife 100BRANDT Acquires Lemon Ag Services
August 4, 2014
The acquisition of Lemon Ag fits BRANDT’s aggressive corporate strategy of providing superior agronomic advice and services for customers in central Illinois. Read More
Eric SfiligojThe Resurgence Of Crop Protection
August 4, 2014
Plenty of new offerings over the next few years should see a rebirth for the crop protection products category in terms of market share. Read More
LegislationUSDA Implements Key Farm Bill Crop Insurance Provision
July 30, 2014
The new Supplemental Coverage Option, available through the federal crop insurance program and set to begin with the 2015 crop year, is designed to help protect producers from yield and market volatility. Read More

Latest News

ManagementNCGA DuPont New Leaders Program Enters Sophmore Season
August 20, 2014
The National Corn Growers Association and DuPont are pleased to announce the second year of the NCGA DuPont New Leaders Program. Read More
FungicidesVerdesian Links Up With Mitsui, Hokusan
August 20, 2014
Mitsui Chemicals Agro, Inc., and Hokusan Co., announced the signing of an exclusive licensing agreement allowing Verdesian Life Sciences global access to its patented technology for suppressing mycotoxin contamination in wheat and barley. Read More
SprayersUniversity Of Illinois Introduces New Spray App
August 18, 2014
University of Illinois Extension has released a new smartphone app for making sprayer-related calculations. Pesticide Spray Calculator, or Spray Calc, Read More
Crop InputsSyngenta Names New Manager Of Federal Government Relati…
August 18, 2014
Laura Wood Peterson has joined Syngenta as manager of federal government relations, based in Washington, DC. Read More
ManagementExpert To Discuss Farmland Value, Rent At Farm Science …
August 18, 2014
While cropland values in Ohio increased in the past two years, they have remained flat in 2014, declining in some cases, according to an Ohio State University agricultural economist. Read More
EquipmentDeere Announces Factory Layoffs
August 18, 2014
Deere & Co. has announced it will reduce the size of its manufacturing workforce at some agricultural equipment factories in response to current market demand for its products. Read More
HerbicidesNew DuPont Afforia Herbicide Gives Crops A Clean Start
August 18, 2014
DuPont Afforia is a preplant herbicide for soybeans and other field crops that provides excellent burndown and residual control of many challenging weeds, such as marestail and waterhemp. Read More
Equipment21 Products Showcased At MAGIE 2014
August 18, 2014
The annual Midwest AG Industries Exposition is upon us. Here is CropLife IRON's look at some of the products visitors can expect to see at this week's event. Read More
EquipmentAGCO Seeks Nominations For 2014 Operator Of The Year
August 15, 2014
Ag retailers throughout the U.S. and Canada are encouraged to nominate their best applicators. Read More
EquipmentAdvance Your Technology IQ At MAGIE
August 13, 2014
The Midwest AG Industries Exposition (August 20-21) is the place you need to be to see, study and evaluate how new advances in the equipment, operations, crop protection and fertility sectors can help your business prosper. Read More
ManagementCropLife’s Buyers’ Guide Issue Now Availabl…
August 13, 2014
One of our most read issues of the year — the August Buyers' Guide — is ready to download on the iPad. This popular issue features equipment for "In The Field," "At The Plant" and "In The Office." Read More
WebinarsWebinars On Demand
August 13, 2014
Register for one of our upcoming Webinars or access our archive of past Webinars to view recordings of presentations that may be of interest to you. Read More
HerbicidesBASF: Fall Burndown Benefits Go Beyond Weed Control
August 12, 2014
While unpredictable weather may delay application timing of spring herbicides, more growers are adding a burndown application in the fall Read More
HerbicidesScouting Key To Next Season’s Soybean Herbicide P…
August 12, 2014
When growing soybeans, growers need to think ahead to stay one step ahead of weeds. That means examining weed threats and evaluating which herbicides work best. Read More
StewardshipNitrogen Efficiency Supports Environmental Stewardship
August 12, 2014
As growers prepare for another harvest, it’s important to consider how nitrogen stabilization not only supports healthy plant growth but also fosters environmental stewardship. Read More
Seed/BiotechMycogen Seeds Introduces 19 New Corn Hybrids For 2015
August 12, 2014
Many of the new hybrids feature Mycogen's SmartStax Refuge Advanced technology for maximum protection of the genetic potential and planting convenience. Read More
HerbicidesDow AgroSciences Introduces Enlist Ahead App For Enlist…
August 12, 2014
Designed for use with the Enlist Weed Control System, the app is a precision agriculture tool for maximizing weed control performance, managing weed resistance and making responsible applications of Enlist Duo herbicide with Colex-D Technology. Read More
CropLife 100CHS Announces Senior Leadership Team Changes
August 12, 2014
Current CHS strategic leadership team member Shirley Cunningham will assume a new role as executive vice president and chief operating officer, Ag Business and Enterprise Strategy. Read More