The Downside Of Caution

If you are an avid follower of the news like myself, you probably end up scratching your head in confusion on a daily basis. By all economic indicators, The Great Recession of 2008-09 has ended. The nation’s economic health is beginning to improve and production output for durable goods is making a comeback. However, when pollsters talk with the companies that are benefiting from these gains, most of them sound as if they refuse to believe things are on the way up. Most are avoiding spending money on things that could spur economic growth such as expansion and hiring. This is one of the major reasons why economists predict unemployment will remain a serious issue for three or four more years.

Now I’m all for caution. After all, it was what many analysts have termed “irrational exuberance” for spending and accumulating debt that led the nation down its current path. But at some point, you have to cease being a skeptic and begin seeing that better times are just ahead.

Thankfully, the ag retail industry seems to be avoiding this “irrational caution.” At the various winter trade shows in January, manufacturers and dealerships were not only positive on their outlooks for 2010, they seemed to be actively trying to encourage the market along. Many were investing in plant expansions or slowly adding workers in anticipation of economic improvement. Considering that many of these same companies were forced to take write-downs on unsold fertilizer inventory and watched grower-customer fall by almost half in 2009, this was impressive indeed.

As example of this trend in action, consider Crop Production Services (CPS). The nation’s largest ag retail just opened a brand new, state-of-art fertilizer facility in Marston, MO, in November. This location is capable of holding 51,000 tons of dry fertilizer and 18,000 tons of liquid, enabling it to service most of CPS’ outlets in Central Missouri and Northern Arkansas.

According to general manager Steve Martin, CPS spent approximately $15 million to construct this facility, which still came in under the budgeted amount. When I asked him if spending this much money to cater to a marketplace that had been relatively flat to down during the past two seasons was difficult, he said no.

“Fertilizer usage hasn’t really dropped that much here and this facility represents an investment in the future of our company,” said Martin, pointing to his map. However, he added: “But it is a good thing this facility was built when it was in mid-2009 and not the year before.”

Hopefully, this “things are improving” attitude will begin to spread out from ag retail to the rest of the country. After all the negative news we’re heard since the end of 2008, it would be nice to finally have some positive stories to tell . . .

Leave a Reply

Featured Stories
Matt Hopkins5 Bold Predictions For Ag Retail In 2015
January 21, 2015
This past year was filled with ups and downs for the nation’s top ag retailers, but what will 2015 have in store? Read More
FertilizerTFI President To Give Update On Nutrient Management Efforts At Annual Conference
January 19, 2015
The Fertilizer Institute President Chris Jahn will give the keynote address at the 2015 Ohio AgriBusiness Association Industry Conference February 4. Read More
Green Valley Ag facility
Paul SchrimpfRightsizing Ag Retail
January 9, 2015
Seeking the right balance of facilities, efficiency and customer service will make our businesses stronger and, truth be told, more capable of competing effectively with the likes of Pinnacle. Read More
Matt Hopkins10 Best New Agriculture Apps For 2015
December 15, 2014
Has the app market reached a saturation point? Consider Google Play and the iTunes App Store combined have more than Read More
Top 100 Articles
CropLife 100CHS Partners With Northern Partners Coop On Fertilizer Warehouse
January 21, 2015
In addition, the two companies will form a joint venture to build and operate a grain barge loading facility that will handle corn, soybeans and wheat for export through the CHS terminal at Myrtle Grove, LA. Read More
CropLife 100Wilbur-Ellis Move To Colorado Complete
January 20, 2015
Wilbur-Ellis Co. announces the opening of its new Agribusiness Division location in the Denver, CO, Metro Area. The new facility will host key personnel as the company shifts the base of its Agribusiness operations from California to Colorado. Read More
CropLife 100United Suppliers, McGregor Co., Five Others To Form Aligned Ag Distributors
January 20, 2015
These companies will continue to operate as independently owned and operated businesses, however, their crop protection divisions will now be formally aligned under the umbrella of Aligned Ag Distributors. Read More
CropLife 100Bozeman Named SEEDWAY Chief Operating Officer
January 16, 2015
He succeeds Donald Wertman, who will retire at the end of August 2015 after 40 years with the GROWMARK subsidiary. Read More
CropLife 100Wilbur-Ellis’ Craig Bair Honored For Safety Contributions To Ag Aviation
January 14, 2015
The William O. Marsh Safety Award recognizes significant achievements in safety, safety education or an outstanding operational safety program. Read More
CropLife 100BRANDT Gearing Up For Another NASCAR Season
January 13, 2015
BRANDT will return for its fifth year as a primary sponsor of the No. 51 driven by Justin Allgaier in the NASCAR Sprint Cup Series. Read More
Latest News
ManagementRetail Collaboration, Communicating Agriculture’s Good …
January 23, 2015
Editors Paul Schrimpf and Eric Sfliligoj discuss the recent creation of Aligned Ag Distributors, and the US Farmers and Ranchers Read More
FertilizerOSU Expert: Toledo Water Crisis A Turning Point For Ohi…
January 23, 2015
The August 2014 water crisis in Toledo, OH, impacted Ohioans’ views of Lake Erie algae problems by increasing the attribution of blame of algae growth on agriculture. Read More
FertilizerH.J. Baker Launching TIGER XP
January 22, 2015
Tiger-Sul introduces this next generation sulphur-bentonite product with a proprietary activator – ensuring farmers have a well-balanced nutrient replacement program. Read More
Crop InputsH.J. Baker Expands China Sales Force
January 21, 2015
Global Agricultural firm H.J. Baker announced that sales veteran Shi Dongshen has joined their Shanghai office in China. This newest hire follows the recent opening of their Lianyungang Sulphur Bentonite Plant. Read More
CropLife 100CHS Partners With Northern Partners Coop On Fertilizer …
January 21, 2015
In addition, the two companies will form a joint venture to build and operate a grain barge loading facility that will handle corn, soybeans and wheat for export through the CHS terminal at Myrtle Grove, LA. Read More
Matt Hopkins5 Bold Predictions For Ag Retail In 2015
January 21, 2015
This past year was filled with ups and downs for the nation’s top ag retailers, but what will 2015 have in store? Read More
SoftwareDeere Launches App Center
January 20, 2015
The John Deere App Center provides users the ability to search and find apps most useful to their business or operations. Read More
Crop InputsNew Syngenta Herbicide Approved In Soybeans, Sunflowers
January 20, 2015
Syngenta will sell BroadAxe XC herbicide in 2015 for use on soybeans, sunflowers and dry peas Read More
CropLife 100Wilbur-Ellis Move To Colorado Complete
January 20, 2015
Wilbur-Ellis Co. announces the opening of its new Agribusiness Division location in the Denver, CO, Metro Area. The new facility will host key personnel as the company shifts the base of its Agribusiness operations from California to Colorado. Read More
Crop InputsNovozymes Sales Figures Up For 2014
January 20, 2015
Novozymes announces its sales growth in 2014 was in line with expectations as sales grew by 7% compared with 2013. Read More
CropLife 100United Suppliers, McGregor Co., Five Others To Form Ali…
January 20, 2015
These companies will continue to operate as independently owned and operated businesses, however, their crop protection divisions will now be formally aligned under the umbrella of Aligned Ag Distributors. Read More
Eric SfiligojGMO Or DNA? LOL Or WTF?
January 19, 2015
A new survey finds the American public seems generally confused when it comes to any three-letter descriptor for their food. Read More
FertilizerAGROTAIN Wins No-Till Product Of The Year Again
January 19, 2015
This marks the 10th straight year AGROTAIN nitrogen stabilizer has been named the top product in this category; no other product has matched this honor Read More
FertilizerTFI President To Give Update On Nutrient Management Eff…
January 19, 2015
The Fertilizer Institute President Chris Jahn will give the keynote address at the 2015 Ohio AgriBusiness Association Industry Conference February 4. Read More
Seed/BiotechUnderstanding The Role Of Seed Enhancers In Seed Treame…
January 17, 2015
Seed enhancers such as polymer play a key part in helping to improve germination, seed growth or accuracy of planting. Read More
Crop InputsUSDA Signs Off On Dicamba-Tolerant Trait In Cotton, Soy…
January 16, 2015
A registration decision by EPA for BASF's Engenia herbicide is anticipated to follow the dicamba-tolerant trait deregulation milestone. Read More
CropLife 100Bozeman Named SEEDWAY Chief Operating Officer
January 16, 2015
He succeeds Donald Wertman, who will retire at the end of August 2015 after 40 years with the GROWMARK subsidiary. Read More
Crop InputsDan Clinker Joins Monty’s Sales Team
January 16, 2015
Monty's Plant Food Co. has hired Dan Clinker as a Product Consultant and Sales Support Representative for the Central Ohio region. Read More