The Best Summer Show Sales Tip

It officially became summer this past weekend. That means two things: the annual summer equipment shows are just around the corner, and as I’ve done the previous 18 years, I’m gathering the information for our August Dealership Equipment Buyers’ Directory.

It’s the “must see” issue of CropLife® magazine that ag equipment and software companies really should be part of. Why?

Because ag retailers use our Buyers’ Directory as a show primer, getting a head start on what’s new, what’s hot, what they want to see. Retailers come to the shows with a game plan, knowing exactly which booths are “must” visits, what rigs they want to test drive, what plant equipment they’re considering for an upgrade, and what software demos they’re going to try.

If you want to be an “A lister” in their book, you really need to be in our book this August, showcasing your latest and greatest offerings BEFORE the shows. It’ll help drive traffic to your booth whether it’s at the Midwest AG Industries Exposition (MAGIE) or another show.

Each entry in the Buyers’ Directory includes the product name, an approximately 50-word description, and a photo. We have three sections — In The Field, At The Plant, and In The Office – to ensure there’s an appropriate place for everyone.

There’s still time to get in the issue. Give me a call at 440-942-2000, ext. 165 or e-mail me in the next two weeks, and let’s talk.

Also online: Monsanto Opens New Learning Facility

Leave a Reply