Pioneer Launches High-Value Soybean Trait

Pioneer Hi-Bred, a DuPont business, has unveiled the brand name for the high oleic soybean oil trait in its next generation of healthy soybean products. What’s the new name?

Pioneer has introduced Plenish as its high oleic soybean oil trait brand name. These varieties are on track for a limited introduction in the U.S. for 2010 planting, pending regulatory approval, and will be offered in a broad range of maturity groups. According to the company, they will bring more value to soybean growers in high-performing varieties and increased global competitiveness for the U.S. soybean industry.

“Developed through the Pioneer exclusive Accelerated Yield Technology (AYTTM) system and launched in the Y Series product line, these soybean varieties will have the key agronomic and defensive traits growers want, including resistance to SCN (soybean cyst nematode), Phytophthora, and SDS (Sudden Death Syndrome),” says John Muenzenberger, Pioneer business manager for specialty oils. “Also making it attractive to growers will be the opportunity to receive a premium for producing and segregating their high oleic crop.

“Plenish brand high oleic soybean oil will provide nutritionally enhanced oil with the highest oleic content in soybeans under commercial development,” adds Muenzenberger. “This meets food industry needs and consumer demand for a soy-based trans fat solution. Plenish high oleic soybean oil will provide the high stability and performance of partially hydrogenated oil that food companies need without the trans fat and with lower saturated fats.”

High oleic soybean oil also is an attractive option for food companies because of the existing production infrastructure for soybeans and soybean oil. Soybeans are grown on more acres in North America than any other oilseed crop.

There also are bio-based industrial applications for high oleic soy oil, including its use as a renewable and environmentally friendly option to petroleum-based products in a number of industrial applications. Examples include lubricants, foam products, liners, and other oleo-chemical applications.

The Plenish high oleic soybean oil trait received Canadian regulatory approval in May. Pioneer completed U.S. regulatory submissions for approval of the high oleic soybean oil trait in December 2006. The U.S. Food and Drug Administration completed its review of Plenish high oleic soybeans earlier this year and USDA is in the process of reviewing the trait. Regulatory submissions for the trait are planned or have been completed in key soybean importing countries around the world.

Leave a Reply

Latest News
Photo credit: The United Soybean Board/The Soybean Checkoff.
Seed/BiotechKansas State University Researchers Find New Pathogens …
May 24, 2017
A single seed seems so simple. Put it in the ground, give it some care, and you’ve soon grown food. Read More
Soybean Field
HerbicidesNew Dicamba Herbicide Premix Coming Soon from Syngenta
May 24, 2017
Syngenta has announced the name of its new herbicide featuring the active ingredients of S-metolachlor and dicamba. Upon registration by Read More
Eric SfiligojMonsanto ‘Picks Its Battles’ by Nixing Deere Deal
May 23, 2017
Having been in the trade journalism game since the mid-1980s, I remember several watershed moments during my career. One of Read More
FungicidesSyngenta Launches New Seed Treatment Fungicide
May 22, 2017
Syngenta has announced the launch of PLENARIS seed treatment fungicide for the control of downy mildew in sunflower. PLENARIS contains Read More
Corn close up
Crop InputsMonsanto’s First HPPD Herbicide Garners EPA Appro…
May 19, 2017
Monsanto announced today that EPA has federally approved Harness MAX Herbicide, the first herbicide in the Monsanto portfolio to provide Read More
ManagementPrecision Planting Deal, China Developments, and Enviro…
May 18, 2017
Editors Eric Sfiligoj and Dan Jacobs discuss the latest news on John Deere’s now dead deal for Precision Planting, China’s Read More
Soybean aphid leaf
InsecticidesMulti-state Research Reveals IPM Best Option for Treatm…
May 17, 2017
About 89.5 million acres of soybeans will be planted across the U.S. in 2017 — a record high, according to Read More
GROWMARK-2017-Interns
CropLife 100GROWMARK Names 2017 Summer Interns
May 16, 2017
Forty-two college students are exploring agricultural career opportunities this summer as GROWMARK interns. They are working at FS member cooperatives Read More
Migrant farm workers
LegislationTrump: Immigration Crackdown Won’t Impact U.S. Ag…
May 16, 2017
President Donald Trump said he would seek to keep his tough immigration enforcement policies from harming the U.S. farm industry Read More
Flooded corn in Indiana
FertilizerBoth Wet and Dry Conditions Threaten Nitrogen Loss
May 15, 2017
The weather is notoriously unpredictable, leading to challenges for planting, harvesting and applying the nitrogen (N) your corn crop needs. Read More
farmer Kip Tom
Precision AgAg Tech: On the Cusp of Something Big?
May 15, 2017
The investment and ag-tech sectors’ continuing courtship of agriculture, smoldering for three or four years now, was well in evidence at Read More
AGCO Ratliff featured
Eric SfiligojRemembering Robert Ratliff
May 15, 2017
With all the fast-paced happenings in agriculture this spring, with multiple mergers in the works and planting season in full Read More
Greg Musson, Gar Tootelian
ManagementOpinion: Shaking Your Perspective in Ag Retail
May 12, 2017
Some of you I’m sure have encountered our recently retired salesman extraordinaire, Dan Bellanger. He worked in the industry for Read More
Exterior view of CPS Big Lake facility which includes enclosed receiving and load out area
CropLife 100New Alternative Weed Resistance Traits Could Experience…
May 12, 2017
It wasn’t too many years ago that ag retailers and their grower-customers could hardly wait for new options to fight Read More
Diane Allemang and Dan Jacobs
Crop InputsFMC Agricultural Solutions, Casa Pacifica Partner to He…
May 11, 2017
FMC Agricultural Solutions is teaming up with Casa Pacifica Centers for Children and Families, an organization that supports vulnerable children Read More
UncategorizedWhat’s Up With ARA
May 11, 2017
CropLife Editor Eric Sfiligoj talks with Brian Reuwee regarding what issues are on the docket for the Agricultural Retailers Association. Read More
BASF Maglis tablet retailer grower
Precision AgQ&A: What BASF’s Latest Foray into Precision …
May 11, 2017
In late April, BASF agreed to acquire U.S. precision ag player ZedX, a leader in the development of agronomic weather, Read More
Pam Marrone
Crop InputsMarrone Bio Innovations Enters into Distribution Agreem…
May 11, 2017
Marrone Bio Innovations, Inc., a leading global provider of bio-based pest management and plant health products for the agriculture markets, Read More