Our New Look

You may have noticed some changes in this week’s CropLife eNews. As part of our effort to bring you the news you can use to improve your business, we’ve streamlined the individual categories to not only better reflect our print and Web offerings, but to also enable you to get in, get out, and get on with doing what you do best.

We’ve cut the categories from an ungangly 10 down to six, but we’re not cutting back on our standard of quality. It’s just that now you’ll have a cleaner, clearer look at each week’s news lineup, an at-a-glance view of what’s in the issue with easier access to what interests you.

The new section names are intuitive, allowing you to get right to the articles you’re interested in quickly and easily and get back to your busy schedule. For example, Crop Inputs incorporates the former Corn Effect, Crop Protection, Fertilizer, Seed & Biotech, and Production sections. Makes sense, doesn’t it? And it more closely matches discussions about these issues in your own business. Reflecting the pull-down menus on CropLife.com, In Business has been renamed Retailers, while Equipment & Technology is now CropLife IRON.

Of course, we still offer this column, your Dealership Security tips, and the Retail Chatterbox poll.

It’s all about being a better partner in your business’ success in these tough economic times, and we’ll continue to improve this newsletter throughout 2009. Please let us know what you think of this week’s makeover: Is it working for you? Any suggestions for further improvements?

If you know professionals in the ag retailer industry who might find this news briefing of value, we hope you will pass along a copy of CropLife eNews to them, with our compliments. Their subscription will be free, as is yours. And they’ll thank you for it.

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