New Program Helps Producers Manage Price Risk

New Program Helps Producers Manage Price Risk

AgriVisor, LLC, Doane Advisory Services, and Pro Farmer have partnered to offer the Crossover Insight program, enabling row crop producers to diversify the way they manage price risk at participating elevators.


“Producers have difficult decisions to make when marketing their grain with today’s volatility,” says Rob Huston, AgriVisor manager. “The Crossover Insight program allows producers to leverage the expertise of these three organizations to help market a portion of their crop production.”

In the program, producers forward contract a certain number of bushels through any of the three participating analysts, who then use their individual strategies to determine when to sell the grain. Each time a sale is made, producers will receive a voice message explaining how much was sold and the reason why.

“It’s an easy way for producers to diversify their marketing plan,” says Cory Winstead, AgriVisor risk management specialist. “Once they make the decision to commit bushels to the program, they can rest easier, knowing those bushels will be marketed by a professional.”