Market Choices Suspended

A tool you and your grower-customers use to identify biotech corn hybrids has been suspended due to the European Union’s zero tolerance stance.

The American Seed Trade Association (ASTA) has suspended the grain marketing program and certification mark, Market Choices, which will be phased out by fall 2009.

The Oct. 20 decision comes as the trade of U.S. corn, corn gluten feed, and distillers dried grains and solubles (DDGS) with the European Union (EU) has essentially stopped due to the lack of timely regulatory approvals for corn biotech traits. Although the U.S. has seen continued rapid development and adoption of these traits over the last 13 years, the regulatory approvals for grain and other feed products derived from this technology to enter the EU has lagged significantly behind U.S. and global approvals. A zero tolerance for traits not fully approved in the EU has made importation of U.S. corn and derived products virtually impossible since 2007.
The Market Choices certification mark was established in 2002 to help growers and grain handlers identify non-EU approved corn hybrids. When biotechnology crops were first introduced, corn producers were faced with new choices when selecting corn hybrids best suited for their operation. The Market Choices certification mark has been used industrywide to help growers easily identify corn hybrids with enhanced traits, fully approved for food and feed use in the U.S., Canada and Japan, but not yet approved in the EU. As a result, Market Choices serves as a tool for growers to identify these hybrids and segregate the grain away from the EU export market.

Representatives of the European agricultural industry have requested the European Commission allow a tolerance for biotechnology traits not yet approved in Europe but approved in the country of origin. The Commission and EU Member States failed to agree on the adoption of a tolerance at the most recent meeting of the Standing Committee on the Food Chain and Animal Health at the end of September.

ASTA has worked over the last year with its members and stakeholders in the agricultural value chain to evaluate the future of the Market Choices certification mark. “We reviewed the effectiveness, usefulness, and value of the certification mark. After careful consideration, ASTA decided to suspend the use of the Market Choices certification mark and program over the next year,” says ASTA President and CEO Andy LaVigne. “However, the seed industry will continue to assist stakeholders by providing information regarding regulatory approval of biotech events in export markets to growers through the National Corn Growers Association and their related program, Know Before You Grow.”

ASTA stresses the importance of finding an approved market for grain derived from biotech products. 

LaVigne also notes that if the EC should provide for a commercially viable tolerance or demonstrate a functioning regulatory system for the approval of biotech events, ASTA would evaluate re-establishing the use of the Market Choices certification mark and the related program with any appropriate adjustments needed to make the program effective.

(Source: American Seed Trade Association)

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