Market Choices Suspended

A tool you and your grower-customers use to identify biotech corn hybrids has been suspended due to the European Union’s zero tolerance stance.

The American Seed Trade Association (ASTA) has suspended the grain marketing program and certification mark, Market Choices, which will be phased out by fall 2009.

The Oct. 20 decision comes as the trade of U.S. corn, corn gluten feed, and distillers dried grains and solubles (DDGS) with the European Union (EU) has essentially stopped due to the lack of timely regulatory approvals for corn biotech traits. Although the U.S. has seen continued rapid development and adoption of these traits over the last 13 years, the regulatory approvals for grain and other feed products derived from this technology to enter the EU has lagged significantly behind U.S. and global approvals. A zero tolerance for traits not fully approved in the EU has made importation of U.S. corn and derived products virtually impossible since 2007.
 
The Market Choices certification mark was established in 2002 to help growers and grain handlers identify non-EU approved corn hybrids. When biotechnology crops were first introduced, corn producers were faced with new choices when selecting corn hybrids best suited for their operation. The Market Choices certification mark has been used industrywide to help growers easily identify corn hybrids with enhanced traits, fully approved for food and feed use in the U.S., Canada and Japan, but not yet approved in the EU. As a result, Market Choices serves as a tool for growers to identify these hybrids and segregate the grain away from the EU export market.

Representatives of the European agricultural industry have requested the European Commission allow a tolerance for biotechnology traits not yet approved in Europe but approved in the country of origin. The Commission and EU Member States failed to agree on the adoption of a tolerance at the most recent meeting of the Standing Committee on the Food Chain and Animal Health at the end of September.

ASTA has worked over the last year with its members and stakeholders in the agricultural value chain to evaluate the future of the Market Choices certification mark. “We reviewed the effectiveness, usefulness, and value of the certification mark. After careful consideration, ASTA decided to suspend the use of the Market Choices certification mark and program over the next year,” says ASTA President and CEO Andy LaVigne. “However, the seed industry will continue to assist stakeholders by providing information regarding regulatory approval of biotech events in export markets to growers through the National Corn Growers Association and their related program, Know Before You Grow.”

ASTA stresses the importance of finding an approved market for grain derived from biotech products. 

LaVigne also notes that if the EC should provide for a commercially viable tolerance or demonstrate a functioning regulatory system for the approval of biotech events, ASTA would evaluate re-establishing the use of the Market Choices certification mark and the related program with any appropriate adjustments needed to make the program effective.

(Source: American Seed Trade Association)

Leave a Reply

Featured Stories

CropLife 100Pinnacle Ag Acquires Colorado Aerial Application Outlet
November 17, 2014
Ft. Lupton, CO-based Reck Aviation — a full-service chemical application company providing aerial crop applications of fertilizers and crop protection products — will operate as part of Pinnacle's AgOne Application Services brand. Read More
HerbicidesAdjusting To The New Reality Of Weed Control
November 4, 2014
Even with new cropping systems being readied for market introductions, weed control will remain a challenge for many. Read More
Seed CareSeed Care Success Stories: Prible Ag Products And Valent
November 3, 2014
These two companies combined forces to help fight disease pressures in Northern Indiana and Ohio. Read More
InsecticidesValent U.S.A., MGK Form Marketing Agreement
October 24, 2014
Valent has formed an agreement with Minneapolis-based MGK to manage the marketing and sales of MGK’s crop protection line of insect control products within the U.S. beginning April 1, 2015. Read More

Trending Articles

CropLife 100Agrium To Cut 500 Jobs, Sell Some Businesses
November 11, 2014
Among the businesses Agrium will try to sell are its micronutrients and European UAN (urea-ammonium nitrate) lines. Read More
HerbicidesMonsanto, Sumitomo Chemical And Valent Extend Crop Protection Collaboration
November 10, 2014
The agreement extends their strategic partnership in Monsanto’s Roundup Ready PLUS Crop Management Solutions platform for soybeans and cotton in the U.S. Read More
FertilizerCorn Rootworm Hybrids And Potassium Uptake
November 4, 2014
To achieve successful yields, grower-customers can’t afford to cut back on their potassium use with corn rootworm hybrids, say experts. Read More
StewardshipResponsibleAg Begins Auditor Training
October 31, 2014
ResponsibleAg auditor training is now underway at the Ford B. West Center for Responsible Agriculture in Owensboro, KY. Read More
InsecticidesNew Research Study Shows The Value Of Neonics
October 29, 2014
The study evaluated seed treatment, soil and foliar uses of neonicotinoid insecticides in the U.S. and Canada. Read More
Crop InputsPlatform Specialty Products To Acquire Arysta LifeScience
October 20, 2014
Once the acquisition is complete, Platform Specialty Products will combine Arysta LifeScience with previously acquired companies Agriphar and Chemtura Crop Solutions. Read More

Latest News

EquipmentAGCO Announces Operator Of The Year Finalists
November 20, 2014
Four custom applicators have been selected by AGCO Application Equipment as finalists for 2014 Operator of the Year, an honor that recognizes them as being among the top professionals in their industry throughout North America. Read More
MicronutrientsH.J. Baker Expands Tiger-Sul Business
November 20, 2014
H.J. Baker has created and filled two strategic positions in business development and sales within its Crop Performance Division. Read More
soybean field
FertilizerGeneral Mills Honors United Suppliers For Nitrogen Opti…
November 19, 2014
United Suppliers winning proposal detailed SUSTAIN, a consulting network that provides customized products and services for farmers using a needs-based system approach. Read More
EmployeesOhio AgriBusiness Association Awards $25,000 In Scholar…
November 19, 2014
Each year, the Ohio AgriBusiness Association Educational Trust scholarship program awards scholarship dollars to students enrolled in an agriculture-related field attending several state colleges. Read More
ManagementServi-Tech Names New CEO
November 17, 2014
Servi-Tech has named Greg Ruehle its new president and CEO. Read More
CropLife 100Pinnacle Ag Acquires Colorado Aerial Application Outlet
November 17, 2014
Ft. Lupton, CO-based Reck Aviation — a full-service chemical application company providing aerial crop applications of fertilizers and crop protection products — will operate as part of Pinnacle's AgOne Application Services brand. Read More
Eric SfiligojMcDonald’s Message: Biotech Crops Scarier Than Cancer
November 17, 2014
Despite their potential health benefits, one of the world’s largest potato users will pass on a new biotech offering. Read More
MicronutrientsWinField Releases 2014 NutriSolutions Results
November 14, 2014
A number of significant regional and national crop deficiency trends emerged from the 2014 WinField NutriSolutions tissue sampling program. Read More
FertilizerH.J. Baker Opens Chinese Production Lines
November 14, 2014
The occasion was the official launch of the Tiger-Sul sulphur Bentonite production line of two much anticipated fertilizer products in China, T90CR sulphur fertilizer and TZinc micronutrient enhanced sulphur fertilizer. Read More
ManagementOhio Certified Crop Adviser Program Accepting Nominatio…
November 14, 2014
The award recognizes an individual who delivers exceptional customer service for farmer clients in nutrient management, soil and water management, integrated pest management and crop production in Ohio. Read More
HerbicidesSyngenta Announces Acuron Trial Plot Results
November 14, 2014
Acuron was tested at 167 trial locations across 35 states. Trials included 95 Syngenta locations, 54 university locations and 18 distributor locations. Read More
Crop InputsVerdesian Expands Sales Force
November 13, 2014
The new sales representatives will work with growers, retail partners and distributors to oversee technical training and product education. Read More
EquipmentAGCO Raises $100K For Wounded Warrior Project
November 13, 2014
AGCO Corp. partnered with local AGCO dealers across the U.S. and Canada to raise nearly $100,000 in support of wounded service veterans. Read More
HerbicidesDow AgroSciences Announces Launch Of Enlist Duo Herbici…
November 12, 2014
It will be launched in conjunction with a stewarded introduction of Enlist corn, and seed production of Enlist soybeans in 2015. Read More
FertilizerH.J. Baker Expands Tiger-Sul Business
November 12, 2014
Agricultural firm H.J. Baker has created and filled two strategic positions in business development and sales within its Crop Performance Division. Read More
Blenders13 Fertilizer Blenders For 2015
November 12, 2014
Dealers can find a fertilizer blender to deliver any speed, volume and custom mix they want. Read More
CropLife 100Wilbur-Ellis Vice President Receives Honorary FFA Award
November 11, 2014
Jim Loar, vice president of operations of Wilbur-Ellis’ Agribusiness Division, was awarded the Honorary American FFA Degree at the 2014 National FFA Convention and Expo in Louisville, KY. Read More
FertilizerBASF Makes Limus Nitrogen Management Available In U.S.
November 11, 2014
Reducing ammonia losses by more than 90%, Limus nitrogen management has demonstrated increased crop yields on average of 6%, according to 2013 replicated research. Read More