Market Choices Suspended

A tool you and your grower-customers use to identify biotech corn hybrids has been suspended due to the European Union’s zero tolerance stance.

The American Seed Trade Association (ASTA) has suspended the grain marketing program and certification mark, Market Choices, which will be phased out by fall 2009.

The Oct. 20 decision comes as the trade of U.S. corn, corn gluten feed, and distillers dried grains and solubles (DDGS) with the European Union (EU) has essentially stopped due to the lack of timely regulatory approvals for corn biotech traits. Although the U.S. has seen continued rapid development and adoption of these traits over the last 13 years, the regulatory approvals for grain and other feed products derived from this technology to enter the EU has lagged significantly behind U.S. and global approvals. A zero tolerance for traits not fully approved in the EU has made importation of U.S. corn and derived products virtually impossible since 2007.
 
The Market Choices certification mark was established in 2002 to help growers and grain handlers identify non-EU approved corn hybrids. When biotechnology crops were first introduced, corn producers were faced with new choices when selecting corn hybrids best suited for their operation. The Market Choices certification mark has been used industrywide to help growers easily identify corn hybrids with enhanced traits, fully approved for food and feed use in the U.S., Canada and Japan, but not yet approved in the EU. As a result, Market Choices serves as a tool for growers to identify these hybrids and segregate the grain away from the EU export market.

Representatives of the European agricultural industry have requested the European Commission allow a tolerance for biotechnology traits not yet approved in Europe but approved in the country of origin. The Commission and EU Member States failed to agree on the adoption of a tolerance at the most recent meeting of the Standing Committee on the Food Chain and Animal Health at the end of September.

ASTA has worked over the last year with its members and stakeholders in the agricultural value chain to evaluate the future of the Market Choices certification mark. “We reviewed the effectiveness, usefulness, and value of the certification mark. After careful consideration, ASTA decided to suspend the use of the Market Choices certification mark and program over the next year,” says ASTA President and CEO Andy LaVigne. “However, the seed industry will continue to assist stakeholders by providing information regarding regulatory approval of biotech events in export markets to growers through the National Corn Growers Association and their related program, Know Before You Grow.”

ASTA stresses the importance of finding an approved market for grain derived from biotech products. 

LaVigne also notes that if the EC should provide for a commercially viable tolerance or demonstrate a functioning regulatory system for the approval of biotech events, ASTA would evaluate re-establishing the use of the Market Choices certification mark and the related program with any appropriate adjustments needed to make the program effective.

(Source: American Seed Trade Association)

Leave a Reply

Latest News
Allen Summers Asmark Institute PSM Training
EmployeesAsmark Institute Sponsors 25 ResponsibleAg Auditor Trai…
June 21, 2016
The Asmark Institute has announced plans to provide 25 scholarships through their affiliated State fertilizer and agrichemical associations to help encourage Read More
Kennebec Elevator
CropLife 100Wheat Growers Celebrates Kennebec Elevator Grand Openin…
June 21, 2016
Over 250 patrons and guests were on hand to celebrate Wheat Growers’ Kennebec Elevator grand opening. South Dakota Secretary of Read More
Land O Lakes
Industry NewsLand O’Lakes To Acquire Ceres
June 20, 2016
Land O’ Lakes, Inc. and Ceres, Inc. have announced that they have signed a definitive merger agreement under which Land O’Lakes Read More
Food IT
Industry NewsCalifornia Event Will Mix Ag And Tech Professionals To …
June 20, 2016
Silicon Valley is hot on agriculture, and an upcoming event in California will bring together the food and tech industries Read More
LegislationVilsack Christens WinField Crop Adventure, Talks Monsan…
June 17, 2016
The WinField Crop Adventure grand opening ceremonies at Fair Oaks Farms (near Winemac, IN) welcomed USDA Secretary of Agriculture Tom Read More
Crop InputsFields of the Future: WinField Doubles Down with Agri-E…
June 16, 2016
Land O’Lakes, Inc., joined by Agriculture Secretary Tom Vilsack, today will host Fields of the Future, a live broadcast about Read More
Bayer sign
Crop InputsMonsanto Turns Back Bayer Again
June 14, 2016
Bayer AG’s bid to buy Monsanto Co. for more than $60 billion has hit an impasse that could pose a Read More
Young Corn Field
Crop NutritionNext Generation Of Nitrogen Efficiency Technology Conve…
June 13, 2016
Commodity price projections indicate farmers will continue to face tight margins again this year. Delivering higher yields and more bushels Read More
Industry NewsLa Crosse Seed Acquires Cover Crop Solutions Brand
June 10, 2016
La Crosse Seed announces that it is the new and exclusive owner of the entire family of brands of Cover Read More
ManagementTravel Plans and EU Rejection of Glyphosate, Biotech Cr…
June 9, 2016
Editors Paul Schrimpf and Eric Sfiligoj talk about upcoming trips and the latest in the European Union’s moves against glyphosate Read More
Aspire with Boron
Crop InputsStudy: Aspire with Boron Ups Alfalfa Yields
June 8, 2016
Alfalfa growers are successfully improving yields through the cutting season by applying an important micronutrient. In a recent study, The Read More
Industry NewsAGCO Announces Tragic Death of Longtime Employee
June 8, 2016
It is with deepest regret that we announce the passing of our dear friend, colleague and customer advocate-in-chief Kevin W. Read More
Wheat Field North Dakota
Industry NewsBASF Inks Northern Seed for Clearfield Wheat R&D Li…
June 6, 2016
BASF has licensed Northern Seed LLC to perform research and development of BASF’s proprietary and patented Clearfield technology in wheat. Read More
ManagementBayer/Monsanto, EU/Glyphosate, Corn/Soybeans
June 2, 2016
Editors Paul Schrimpf and Eric Sfiligoj discuss the latest regarding industry mergers, the glyphosate debate in Europe, and an update Read More
Growers looking at soybeans
Industry NewsKoch Licenses 2 Marrone Products For North American Dis…
June 2, 2016
Koch Agronomic Services (Koch), with support from its affiliate, Koch Biological Solutions, has secured exclusive rights to sell REGALIA Rx Read More
Gypsum
Industry NewsBeneficial Reuse Management Launches GYPSOIL BLENDABLE
June 2, 2016
Beneficial Reuse Management (BRM) has introduced GYPSOIL BLENDABLE, a new high-quality pelleted gypsum fertilizer that supplies 17% sulfate sulfur and Read More
StewardshipAgrible Joins Field To Market To Pursue Sustainable Sou…
June 1, 2016
Agrible, Inc. has joined Field to Market: The Alliance for Sustainable Agriculture as an associate member. As a leading multi-stakeholder Read More