John Deere has completely overhauled and redesigned its MachineFinder website (www.MachineFinder.com) from the ground up to make it easier for used equipment customers to navigate and to improve the user experience.
The revamped MachineFinder used equipment website features an enhanced search and browsing system, built-in shipping integration, and the ability to save searches. The changes make it easier than ever for customers to find and review pre-owned agricultural, construction, forestry, commercial, and residential equipment from the company’s network of authorized dealers.
The redesigned MachineFinder includes features such as Google Maps to view equipment location and obtain one-step driving directions, detailed gallery views for higher quality equipment photos. and comprehensive equipment information. The site offers more accurate browse-and-search functionality, which improves the overall usability goals for the MachineFinder website.
In addition, users are able to register a profile on MachineFinder, which allows them to save selected equipment, searches, and user settings. Completing the new site are sections for industry-specific news and blogs, and a connection to John Deere Credit for detailed equipment financing information