Long-time ag marketing researcher Roy Cleveland died on March 6.
He struggled for more than a month to overcome the effects of a heart attack he suffered while driving home from his office in St. Louis, MO. Cleveland had endured a chronic lung condition for a number of years and this, in combination with his heart attack, led to his death.
His personal reputation, upbeat personality, and far-reaching expertise were known by many in the industry. His career spanned over three decades devoted to marketing research in agriculture. Cleveland was currently contributing his expertise in the role of executive vice president and global board member at dmrkynetec.
Prior to his stint at dmrkynetec, he worked for Doane Marketing Research, the Agricultural Division of Maritz Marketing Research, and was co-founder of Harvest Research.
"Roy was a trusted colleague and friend to all," one co-worker told CropLife eNews.
He is survived by his wife, Terri, and two sons, Peter and Douglas. Contributions in his honor can be made to the American Lung Association and the Special Olympics.