Feedback: A Reality Check

Got a great note from a CropLife eNews reader about our top story last week, and his comments point out a flaw in my presentation.

The July 28 article is “New Glyphosate Brand Launches,” which has been read by more than 1,100 of you so far, so we know it’s caught a lot of attention. The article notes that a chemical broker has launched a generic glyphosate product as its first proprietary crop protection product.

But the article’s presentation fell short, as reader Andy H. Smith was quick to let me know: I should have been more direct in mentioning the effect of this announcement on your crop protection business, which you have worked so hard to build.

Andy laid it on the line in his note:

“I don’t agree with the fact that this magazine promotes a company such as National Ag Chem Associates. You are to help promote retail dealers and a company such as National Ag Chem takes us out of the loop. When you have a company that markets directly to the end-user, we can not match the price scheme that they are using; it only makes things worse when something goes wrong, for we will be the ones out at the customer’s property. Any good fieldman will tell you that it does not matter where the farmer bought the product that they use on their crop, but if something goes wrong and you are walking the field, it will become the fieldman’s problem real quick.”

Honestly, Andy, I’m all about championing U.S. and Canadian dealerships and cooperatives because they provide not just products, but also many essential agronomic, followup, and other services to growers. You and every ag retailer are a critical part of the agriculture equation, and that’s one of the key questions the CropLife staff puts to manufacturers and others on a daily basis: “Where does the retailer fit in your program?”

Part of this newsletter’s role is to keep all of you, as ag retailers, aware of news that should enlighten and/or concern you, helping you prepare for your grower-customers’ interests and questions. And that’s something we’ll continue to do to assist you in providing top services. Notes like Andy’s – which remind us to point out when you’re being left out of the loop, or tell us what topics you care about, or what questions you wished we had asked – are essential to keeping CropLife® and CropLife IRON magazines, CropLife eNews, and CropLife.com fresh, original, and a critical part of your business success. That’s why we’re interested in, appreciate, and incorporate your feedback and comments, so keep those coming!

Leave a Reply

One comment on “Feedback: A Reality Check

  1. I do not agree. Outsiders keep our retailers honest. As of late one particular national retailer is getting far from being honest. Honesty and integrity in sales is what keeps retailer in business. To stay in business is to maintain the trust of the grower. To maintain the trust of the grower, you have to back up the product you sell. If a retailer is not doing so, buying a product from a chemical broker or on the internet is a no brainer. Cut out the middle man to get a product at lowest price. So those retailers out there looking for the quick sell and do not back up their products they sell, then these sorts of brokers will eat them alive. If they do back up their products and have the growers trust, then what is the worry?

Latest News
Allen Summers Asmark Institute PSM Training
EmployeesAsmark Institute Sponsors 25 ResponsibleAg Auditor Trai…
June 21, 2016
The Asmark Institute has announced plans to provide 25 scholarships through their affiliated State fertilizer and agrichemical associations to help encourage Read More
Kennebec Elevator
CropLife 100Wheat Growers Celebrates Kennebec Elevator Grand Openin…
June 21, 2016
Over 250 patrons and guests were on hand to celebrate Wheat Growers’ Kennebec Elevator grand opening. South Dakota Secretary of Read More
Land O Lakes
Industry NewsLand O’Lakes To Acquire Ceres
June 20, 2016
Land O’ Lakes, Inc. and Ceres, Inc. have announced that they have signed a definitive merger agreement under which Land O’Lakes Read More
Food IT
Industry NewsCalifornia Event Will Mix Ag And Tech Professionals To …
June 20, 2016
Silicon Valley is hot on agriculture, and an upcoming event in California will bring together the food and tech industries Read More
LegislationVilsack Christens WinField Crop Adventure, Talks Monsan…
June 17, 2016
The WinField Crop Adventure grand opening ceremonies at Fair Oaks Farms (near Winemac, IN) welcomed USDA Secretary of Agriculture Tom Read More
Crop InputsFields of the Future: WinField Doubles Down with Agri-E…
June 16, 2016
Land O’Lakes, Inc., joined by Agriculture Secretary Tom Vilsack, today will host Fields of the Future, a live broadcast about Read More
Bayer sign
Crop InputsMonsanto Turns Back Bayer Again
June 14, 2016
Bayer AG’s bid to buy Monsanto Co. for more than $60 billion has hit an impasse that could pose a Read More
Young Corn Field
Crop NutritionNext Generation Of Nitrogen Efficiency Technology Conve…
June 13, 2016
Commodity price projections indicate farmers will continue to face tight margins again this year. Delivering higher yields and more bushels Read More
Industry NewsLa Crosse Seed Acquires Cover Crop Solutions Brand
June 10, 2016
La Crosse Seed announces that it is the new and exclusive owner of the entire family of brands of Cover Read More
ManagementTravel Plans and EU Rejection of Glyphosate, Biotech Cr…
June 9, 2016
Editors Paul Schrimpf and Eric Sfiligoj talk about upcoming trips and the latest in the European Union’s moves against glyphosate Read More
Aspire with Boron
Crop InputsStudy: Aspire with Boron Ups Alfalfa Yields
June 8, 2016
Alfalfa growers are successfully improving yields through the cutting season by applying an important micronutrient. In a recent study, The Read More
Industry NewsAGCO Announces Tragic Death of Longtime Employee
June 8, 2016
It is with deepest regret that we announce the passing of our dear friend, colleague and customer advocate-in-chief Kevin W. Read More
Wheat Field North Dakota
Industry NewsBASF Inks Northern Seed for Clearfield Wheat R&D Li…
June 6, 2016
BASF has licensed Northern Seed LLC to perform research and development of BASF’s proprietary and patented Clearfield technology in wheat. Read More
ManagementBayer/Monsanto, EU/Glyphosate, Corn/Soybeans
June 2, 2016
Editors Paul Schrimpf and Eric Sfiligoj discuss the latest regarding industry mergers, the glyphosate debate in Europe, and an update Read More
Growers looking at soybeans
Industry NewsKoch Licenses 2 Marrone Products For North American Dis…
June 2, 2016
Koch Agronomic Services (Koch), with support from its affiliate, Koch Biological Solutions, has secured exclusive rights to sell REGALIA Rx Read More
Gypsum
Industry NewsBeneficial Reuse Management Launches GYPSOIL BLENDABLE
June 2, 2016
Beneficial Reuse Management (BRM) has introduced GYPSOIL BLENDABLE, a new high-quality pelleted gypsum fertilizer that supplies 17% sulfate sulfur and Read More
StewardshipAgrible Joins Field To Market To Pursue Sustainable Sou…
June 1, 2016
Agrible, Inc. has joined Field to Market: The Alliance for Sustainable Agriculture as an associate member. As a leading multi-stakeholder Read More