Feedback: A Reality Check

Got a great note from a CropLife eNews reader about our top story last week, and his comments point out a flaw in my presentation.

The July 28 article is “New Glyphosate Brand Launches,” which has been read by more than 1,100 of you so far, so we know it’s caught a lot of attention. The article notes that a chemical broker has launched a generic glyphosate product as its first proprietary crop protection product.

But the article’s presentation fell short, as reader Andy H. Smith was quick to let me know: I should have been more direct in mentioning the effect of this announcement on your crop protection business, which you have worked so hard to build.

Andy laid it on the line in his note:

“I don’t agree with the fact that this magazine promotes a company such as National Ag Chem Associates. You are to help promote retail dealers and a company such as National Ag Chem takes us out of the loop. When you have a company that markets directly to the end-user, we can not match the price scheme that they are using; it only makes things worse when something goes wrong, for we will be the ones out at the customer’s property. Any good fieldman will tell you that it does not matter where the farmer bought the product that they use on their crop, but if something goes wrong and you are walking the field, it will become the fieldman’s problem real quick.”

Honestly, Andy, I’m all about championing U.S. and Canadian dealerships and cooperatives because they provide not just products, but also many essential agronomic, followup, and other services to growers. You and every ag retailer are a critical part of the agriculture equation, and that’s one of the key questions the CropLife staff puts to manufacturers and others on a daily basis: “Where does the retailer fit in your program?”

Part of this newsletter’s role is to keep all of you, as ag retailers, aware of news that should enlighten and/or concern you, helping you prepare for your grower-customers’ interests and questions. And that’s something we’ll continue to do to assist you in providing top services. Notes like Andy’s – which remind us to point out when you’re being left out of the loop, or tell us what topics you care about, or what questions you wished we had asked – are essential to keeping CropLife® and CropLife IRON magazines, CropLife eNews, and CropLife.com fresh, original, and a critical part of your business success. That’s why we’re interested in, appreciate, and incorporate your feedback and comments, so keep those coming!

Leave a Reply

One comment on “Feedback: A Reality Check

  1. I do not agree. Outsiders keep our retailers honest. As of late one particular national retailer is getting far from being honest. Honesty and integrity in sales is what keeps retailer in business. To stay in business is to maintain the trust of the grower. To maintain the trust of the grower, you have to back up the product you sell. If a retailer is not doing so, buying a product from a chemical broker or on the internet is a no brainer. Cut out the middle man to get a product at lowest price. So those retailers out there looking for the quick sell and do not back up their products they sell, then these sorts of brokers will eat them alive. If they do back up their products and have the growers trust, then what is the worry?

Latest News
ManagementCorn and soy planting update; Takeaways from Climate Co…
December 2, 2016
AgriBusiness Global Editor Dave Frabotta Joins Paul Schrimpf for a discussion of global corn and soybean planting trends, and a Read More
Radish cover crop taproot
Crop InputsSoil Health Institute, Datu Research Receive Grant To E…
December 1, 2016
The Soil Health Institute (SHI) and Datu Research has announced a $626,000 grant from the Walton Family Foundation to quantify Read More
Mike Stern
Precision AgClimate Corp. CEO Talks Retailer Support For Digital Ag
December 1, 2016
CropLife Magazine’s sister publication, AgriBusiness Global, recently sat down with Mike Stern, CEO of The Climate Corp., following the Monsanto subsidiary’s Read More
ManagementAg Industry Comes Together To Address Climate Change
December 1, 2016
Addressing climate change — and more specifically, decreasing greenhouse gas emissions from agriculture — can only be achieved through collective Read More
Young soybean field
HerbicidesLiquid Formulation Valor EZ Herbicide Available For 201…
December 1, 2016
Valent U.S.A. Corp. has released Valor EZ; a liquid formulation of the company’s leading herbicide, Valor. Named Valor EZ Herbicide Read More
Key Cooperative Marcus Construction Steel Building
ManagementThe Value Of Cooperatives In Modern Agriculture
December 1, 2016
Editor’s Note: Jaxon Mullinnix of  Lone Tree, IA, was recently named the Iowa state winner of the 2017 GROWMARK essay Read More
AGCO Operator of the Year Tony Kornder
SprayersAGCO Names Tony Kornder Operator Of The Year
December 1, 2016
AGCO Corp. names Tony Kornder with Genesis Growing Solutions in Le Sueur, MN, the 11th annual Operator of the Year. Read More
Chris Henney OABA
ManagementOABA Industry Conference To Provide Outlook For Future …
November 29, 2016
The upcoming Ohio AgriBusiness Association Industry Conference is packed with widely-respected speakers and industry professionals, sharing their expertise on a Read More
Corn
InsecticidesMajor Review Finds Neonic Poses Low Risk To Aquatic Inv…
November 28, 2016
A major new ecotoxicological review and risk assessment has been published in the peer-reviewed literature and concluded that registered crop Read More
EquipmentGSI Details New Grain Drying Efficiency System for Coop…
November 28, 2016
Grain elevators and ag co-ops are always looking for ways to increase their energy efficiency to help improve profitability. For Read More
Precision AgTrimble Debuts End-to-End FMIS Platform
November 28, 2016
October’s inaugural PrecisionAg Vision Conference left this author with many thoughts and things to ponder in the coming months. Probably Read More
AGCO AgControl system
Precision AgPrecision Ag Technology: Rate Control For The Times
November 28, 2016
It’s not surprising that the need for more economical, effective application is driving the demand for the latest rate controllers Read More
ARA
Eric SfiligojTaking The Industry’s Pulse At ARA
November 28, 2016
When most of you read this particular column, many of the industry’s key folks will probably be spending at least Read More
CHS Primeland
CropLife 100The 2016 CropLife 100 Report: Reviewing The Many Bulls …
November 28, 2016
For virtually all of 2016, the nation was wholly focused on the big Presidential election. Some folks aligned themselves with Read More
FertilizerNutrient Management, Conservation Among Topics Covered …
November 23, 2016
Certified crop advisers, consultants, farmers, agribusiness professionals and students will learn more about nutrient management, soil and water conservation, pest Read More
Monsanto sign
Crop InputsMissouri Governor Meets With Bayer CEO To Discuss Monsa…
November 21, 2016
Missouri Gov. Jay Nixon visited Bayer AG global headquarters in Leverkusen, Germany, on November 18 to discuss the proposed Bayer-Monsanto Read More
Arysta LifeScience
Crop InputsArysta LifeScience Forms Alliance With Beem Biologics
November 21, 2016
As part of its recently announced strategy to become a leader in high-value, high-growth specialty market segments in the crop Read More
DuPont sign
Crop InputsDuPont To End Pension Contribution For Active Employees
November 18, 2016
DuPont will no longer contribute to active employees’ pension plans, a move that will affect the retirement of 13,000 workers, Read More