Different Takes On Product Tracking

Opinions on tracking inputs through the distribution chain are varied among our CropLife 100 retailers. How far the tracking goes seems to be a key issue, and some dealers see the move as a possible threat.

“We’re not too keen on it,” says Roger Oliver, president of Van Horn Inc., Cerro Gordo, IL. “Manufacturers want to know too much – that end guy, the guy who’s buying it – and we’re afraid they’re going to use that to eliminate us.”

Greg Musson, general manager at Gar Tootelian Inc., Reedley, CA, says growers aren’t too thrilled with some of the tracking programs either. In fact, one manufacturer’s “insistence on getting point-of-sale information out of the ‘retail chain’ has pitted us against our growers, who do not want their information shared,” Musson says. “I have never seen a manufacturer use such bullying tactics in my life.”

Growers Fertilizer Inc., Lake Alfred, FL, does some electronic data interchange with a number of suppliers. “I’m not really concerned about our customers going direct,” says Brent Sutton, president and general manager. “You never say never, but because of the strong relationship we have with our customers, I feel pretty secure in thinking that won’t be problem.”

Tim McArdle, executive vice president and COO at Brandt Consolidated, Springfield, IL, notes that Brandt doesn’t usually give customer information to manufacturers. “We treat customer information with respect and confidentiality,” he says.

He doesn’t have a problem with Brandt doing tracking for customers – and actually sees it as an opportunity. “Providing that service creates an opportunity for us in the marketplace: tracking what goes on the field, what goes on the crop. Being able to document inputs and outputs creates value for the customer and the consumer.”

McArdle also thinks tracking will become more common as the government addresses environmental concerns across the country. For instance, Brandt has a relationship with Willard Agri-Service, Fredrick, MD, which moves products along the Chesapeake Bay, a region where agriculture runoff is under close scrutiny. Willard’s nutrient management plans for growers are utilizing product tracking.

Leave a Reply

Latest News
Eric SfiligojNo Alternative Facts: Dicamba Cropping System Applicato…
January 23, 2017
During President Donald Trump’s inauguration, much fuss was made over the use of the term “alternative facts” vs. some of Read More
Young Corn Plants
ManagementTimac Agro USA Acquires Michigan Ag Retailer
January 20, 2017
Timac Agro USA, an agriculture supply company specializing in high-efficiency plant and animal nutrition products, has acquired St. Louis,MI-based A&E Ag, Read More
Soybean field
Crop InputsNufarm Teams Up With John Deere Financial
January 19, 2017
Nufarm and John Deere Financial have teamed up to help farmers grow a better tomorrow. This program helps make purchases Read More
Sonny Perdue
LegislationTrump Formally Picks Perdue As Agriculture Secretary
January 19, 2017
U.S. President-elect Donald Trump officially announced Sonny Perdue as his choice for secretary of agriculture on Thursday, selecting a former Read More
ManagementPresident Trump, Wisconsin Review, and a Dow-DuPont Upd…
January 18, 2017
Editors Paul Schrimpf and Eric Sfiligoj reflect on a new administration, a recent winter show, and crop protection company mergers. Read More
Industry NewsBayer, MS Technologies Get China Approval For Balance G…
January 18, 2017
MS Technologies and Bayer have received import approval from China for Balance GT soybeans. The new Balance GT Soybean Performance Read More
Werner Baumann, Bayer AG, and Hugh Grant, Monsanto
Industry NewsReport: Monsanto, Bayer CEOs Among Latest to Make Trump…
January 18, 2017
The chief executive officers of German chemical giant Bayer AG and U.S. seed behemoth Monsanto, Werner Baumann and Hugh Grant, Read More
Giant Ragweed
HerbicidesStudy: Focusing On Weed Seedbank Can Help Manage Herbic…
January 18, 2017
Researchers writing in the latest issue of the journal Weed Science provide important insights on the control of herbicide-resistant giant Read More
Management3 Financial Trends To Watch In Agriculture
January 17, 2017
I recently had the opportunity to attend a meeting of credit managers for Midwest ag supply and input companies, in part Read More
Andersons Retail Store
CropLife 100The Andersons To Close All Retail Stores; Shutdown Does…
January 16, 2017
In a stunning announcement to the Toledo area, The Andersons Inc. said on Sunday that it would close its two Read More
Trimble TMX-2050 In-Cab Display
Eric SfiligojPrecision To Lead Agriculture In 2017?
January 16, 2017
Another new year is upon us! And I’m certain I speak for many in the agricultural world when I say Read More
Corn
Eric SfiligojThe Mood From Madison? In A Holding Pattern
January 16, 2017
Last week, I had the chance to attend the annual Wisconsin AgriBusiness Classic show in Madison, WI. It’s been a Read More
Syngenta Sign
Crop InputsAccenture Helps Syngenta Transform Its Global Logistics
January 13, 2017
Syngenta, a leading agriculture company, has collaborated with Accenture to design and implement a new digital logistics operating model across Read More
Fall Creek Seth Harden The Nature Conservancy
StewardshipLocal Farmers’ Watershed Initiative: Continuous Improve…
January 13, 2017
The goal in the Big Pine Watershed Project is to more intentionally do what local farmers and responsible ag retailers Read More
HerbicidesEPA Expands Enlist Duo Herbicide Registration To 34 Sta…
January 13, 2017
The U.S. EPA has expanded the geography for application of Enlist Duo herbicide from 15 to 34 states. This means Read More
Olson Ag Enterprise
CropLife 100Wilbur-Ellis Acquires Nebraska Seed Retailer
January 13, 2017
Wilbur-Ellis’ Agribusiness, a recognized leader in precision agriculture technology and the distribution and marketing of plant protection, seed and nutritional Read More
ManagementDeere-Precision Planting Update and the Ag Secretary Wa…
January 12, 2017
Editors Paul Schrimpf and Eric Sfiligoj provide the latest on the court date for John Deere/Precision Planting and the quest Read More
Monsanto sign
Seed/BiotechMonsanto, NRGene Form Agreement For Big Data Genomic An…
January 12, 2017
Monsanto Co. and NRGene have announced that the companies have reached a non-exclusive, multi-year global licensing agreement on NRGene’s genome-analysis Read More