AGCO Corp. has a new corporate branding strategy to showcase its commitment to agriculture. As part of its strategy, AGCO introduced a new corporate logo with a new tagline, "Your Agriculture Company."
Brand strategy is a way to help meet expectations of consumers for a product or service they buy and it is as strong as ever. AGCO believes that long-term success must create the most promising, targeted brand experience possible.
"The new tagline, ‘Your Agriculture Company,’ deliberately stretches the traditional rules of grammar. By focusing on ‘Agriculture’ as an industry, AGCO seeks to underscore its strategic role in shaping the future of agriculture through innovative equipment and technology solutions," says Martin Richenhagen, chairman, president, and CEO of AGCO Corp.