Survey: AGCO, Case IH And John Deere Still Top Ag Equipment Choice For Retailers

In the equipment marketplace the past few years, manufacturers have been pre-occupied with the tier question. Of course, in this particular situation, they are referring to the new federally-mandated emission regulations that agricultural equipment engines will have to adhere to within the next year or so. For some time now, potential customers have been educated on the new Tier IV engines that will soon become standard in virtually every new piece of Big IRON on the market.

But when it comes to the ag equipment manufacturers themselves, the question of tiers is taking on increasing importance, especially among those companies that make self-propelled sprayers for the nation’s largest ag retailers. For several years now, CropLife® has asked companies on its annual CropLife 100 listing about their ag equipment preferences. Likewise, for several years, the gap in fleet make-up between the largest self-propelled sprayer manufacturers such as AGCO Corp., John Deere and Case IH and the other marketers out there has grown progressively wider. During the 2011 CropLife 100 survey, the percentage difference between the Big Three and the other players in self-propelled sprayers stood at 38%. In the 2012 survey, however, this gap has grown significantly, now standing at 53%.

AGCO Leads

Among the Big Three themselves, the annual battle for overall market share continues to be heated. Despite this fact, the No. 1 player in the market among CropLife 100 retailers remains AGCO — the same position the Duluth, GA-based company has held since our magazine started tracking these figures in the early 2000s. Since companies can have more than one manufacturer’s brands in their fleets, our survey asked respondents to mark all the brands that were present (meaning that a score of 100% would be perfect per brand name among retailers surveyed).  In 2011, 87% of CropLife 100 respondents wrote that AGCO self-propelled sprayers — either sporting the Ag-Chem, Spra-Coupe or Willmar names (in a few cases) — made up part of their equipment fleets. In 2012, this percentage dipped only slightly, to 85%.

As for why AGCO machines remain the most popular in their fleet configurations, CropLife 100 respondents continued to credit the company for constantly upgrading the options on their machines.

Actually, the battle for second place in 2012 was the more intriguing fight. In 2011, John Deere had a comfortable 13% lead over Case IH among CropLife 100 retailer self-propelled sprayer fleets, 79% to 66%. In 2012, however, the lead evaporated significantly. This year, 74% of respondents wrote that John Deere sprayers were in their fleets. Meanwhile, 73% indicated that sprayers with red and black paint were present.

When looking at the next tier of self-propelled sprayer manufacturers, the news from the 2012 CropLife 100 survey was mixed. On the one hand, GVM saw a modest uptick in its sprayer fleet presence, with 20% of respondents indicating Prowlers or Predator models were in their equipment yards, up from 18% in 2011. On the other hand, Hagie Manufacturing continued to struggle, with its units now present in 15% of respondent fleets, down from 28% in 2011. Likewise, Miller-St. Nazianz sprayers were present in only 8% of 2012 CropLife 100 respondent fleets, down from 15% in 2011.

Buying Green

Besides learning what ag equipment products were currently sitting in retailer lots, the CropLife 100 survey also tries to determine what brands are likely to be added to these fleets in the coming year. Again, as with the current self-propelled sprayer make-up questions, respondents can choose multiple answers for their responses.

In the 2011 survey, Case IH was the most popular choice among respondents with plans to buy new equipment in 2012 at 55%. On the bright side, the Racine, WI-based company saw this percentage basically hold steady in the 2012 survey with 54% of respondents planning to buy red and black sprayers in 2013.

But Case IH no longer holds the lead in this segment. Instead, 58% of 2012 CropLife 100 survey respondents wrote they plan to buy John Deere sprayers in 2013, up 7% from the 2011 survey results.

In third place among this group was AGCO. According to the 2012 CropLife 100 survey, 45% of respondents hope to purchase Ag-Chem or Spra-Coupe sprayers in 2013. The better news for the company is the fact that this percentage has been steadily improving, up from 33% in 2011 and 28% in 2010.

Planning To Buy

Of course, perhaps the best news on this front for self-propelled sprayer manufacturers is how strongly CropLife 100 retailers plan to buy new equipment in 2013. For example, in the 2011 survey, 21% of respondents wrote that their companies had “no plans to purchase” any new sprayers during the 2012 calendar year. In the 2012 survey, however, this percentage has dropped significantly, with only 14% of respondents being in a “non-buying” mood come 2013.

So AGCO leads in terms of the number of units in the field and John Deere has the edge in intended purchases for 2013. But which company offers the best overall service? On the 2011 CropLife 100 survey, John Deere leads vs. its peers at 37%. Case IH was a close second at 30%.

On the 2012 survey, however, these companies switched positions. According to this year’s CropLife 100 respondents, Case IH provides the best service to its customers at 40%. John Deere, meanwhile, was chosen best by 37% of those surveyed. As was the case in 2011, AGCO remains a distant third on this question with only 17% of CropLife 100 retailers rating it as providing the best service to its customers. No other self-propelled sprayer manufacturer finished higher than 3% on this question.

Leave a Reply

CropLife 100 Stories

CropLife 100BRANDT Acquires Lemon Ag Services
August 4, 2014
The acquisition of Lemon Ag fits BRANDT’s aggressive corporate strategy of providing superior agronomic advice and services for customers in central Illinois. Read More
CropLife 100Wilbur-Ellis To Relocate Agribusiness Division To Denver
July 16, 2014
The move Eastward will allow Wilbur-Ellis’ Agribusiness Division to be more accessible to relevant geographies and is expected to enhance communication and collaboration among the division’s nearly 3,000 employees. Read More
CropLife 100Map: Pinnacle Agriculture Holdings Acquisitions In 2014
May 29, 2014
Pinnacle Agriculture Holdings continues to expand its agricultural retail distribution business through these key acquisitions in 2014. Read More
CropLife 100CHS To Acquire Illinois River Energy Ethanol Plant
May 1, 2014
CHS has signed an agreement with Sinav Ltd. to acquire 100% of the company's stock, which includes Illinois River Energy, a 133-million-gallon-per-year ethanol plant at Rochelle, IL. Read More

Trending Articles

ManagementExpert To Discuss Farmland Value, Rent At Farm Science Review
August 18, 2014
While cropland values in Ohio increased in the past two years, they have remained flat in 2014, declining in some cases, according to an Ohio State University agricultural economist. Read More
EquipmentAdvance Your Technology IQ At MAGIE
August 13, 2014
The Midwest AG Industries Exposition (August 20-21) is the place you need to be to see, study and evaluate how new advances in the equipment, operations, crop protection and fertility sectors can help your business prosper. Read More
HerbicidesScouting Key To Next Season’s Soybean Herbicide Program
August 12, 2014
When growing soybeans, growers need to think ahead to stay one step ahead of weeds. That means examining weed threats and evaluating which herbicides work best. Read More
StewardshipMichigan Agriculture Leaders On Toledo Water Ban: We Want To Be Part Of The Conversation
August 8, 2014
Leaders of Michigan agricultural organizations said Thursday that the government should not have a “knee-jerk reaction” based on last weekend’s water ban in Toledo due to fertilizer run-off in Lake Erie. Read More
CropLife 100BRANDT Acquires Lemon Ag Services
August 4, 2014
The acquisition of Lemon Ag fits BRANDT’s aggressive corporate strategy of providing superior agronomic advice and services for customers in central Illinois. Read More
Eric SfiligojThe Resurgence Of Crop Protection
August 4, 2014
Plenty of new offerings over the next few years should see a rebirth for the crop protection products category in terms of market share. Read More

Latest News

CropLife 100Pinnacle Acquires California-Based Retailer
August 29, 2014
Pinnacle Agriculture Holdings will acquire Kerman Ag Resources, Inc., which will operate under Pinnacle's Performance Agriculture brand. Read More
Allied Cooperative Grain Plant
ManagementArcadia Co-op To Merge With Allied Cooperative
August 28, 2014
Allied Cooperative has announced that members of Arcadia Co-op voted in favor of a merger with Allied Cooperative, paving the way for the consolidation which will be effective on December 1, 2014. Read More
InsecticidesBioinsecticide VENERATE Now Registered In California
August 27, 2014
Marrone Bio Innovations' VENERATE is a new tool to help California growers control crop-damaging insect pests, fight the development of insect resistance and reduce pesticide residues on fruits and vegetables. Read More
CropLife 100Two Iowa-Based Ag Co-ops To Merge
August 27, 2014
The Board of Directors and management of United Western Coop, Missouri Valley, IA has completed a merger with Heartland Co-op, West Des Moines, IA, effective September 1, 2014. Read More
FertilizerKoch Expands AGROTAIN Nitrogen Stabilizer Portfolio
August 26, 2014
Koch Agronomic Services, LLC has added two new innovative nitrogen stabilizers to the AGROTAIN product family – AGROTAIN ADVANCED and AGROTAIN DRI-­MAXX. Read More
Seed/BiotechDuPont To Build Two Seed Treatment Centers
August 26, 2014
DuPont has announced construction on two state-of-the-art centers dedicated to developing and testing seed treatment formulations, applications and seed handling techniques in an important step toward bringing new solutions to growers. Read More
Seed/BiotechLoveland Products Acquires A Controlling Interest In Ag…
August 26, 2014
Loveland Products, a subsidiary of Agrium , has announced the company has acquired a controlling interest in Agricen, a Dallas-area agricultural biotechnology company delivering biochemical-based products for efficient and sustainable plant nutrition. Read More
StewardshipUp Close Look At The 2014 Environmental Respect Award W…
August 25, 2014
The 2014 Environmental Respect Award winners were honored recently at the 24th annual event in Wilmington, DE. Read More
Eric SfiligojAg Science Rejection Carries Consequences
August 25, 2014
As innuendo and fear dog the regulatory process, agriculture can’t get the new tools it needs to combat world hunger. Read More
LegislationFarmers Dismayed As New Farm Bill Dumps Direct Payments
August 25, 2014
The threatened end of cash subsidies to the nation’s row crop farmers dates back through at least the last two iterations of national agriculture policy legislation. Read More
MAGIE 2014 ShowStopper
EquipmentJohn Deere Again Wins MAGIE ShowStopper Award
August 25, 2014
For the second consecutive year, John Deere was honored at the Midwest AG Industries Exposition (MAGIE) for its new R4045 sprayer. Read More
CropLife 100GROWMARK CEO To Retire
August 22, 2014
GROWMARK chief executive officer Jeff Solberg has announced his retirement effective September 15, 2014. Read More
InsecticidesDuPont’s Prevathon Approved For Dry Beans
August 22, 2014
DuPont Prevathon insect control powered by Rynaxypyr has received EPA registration for foliar use on dry bean crops, including dried shelled peas and beans. Read More
ManagementNCGA DuPont New Leaders Program Enters Sophmore Season
August 20, 2014
The National Corn Growers Association and DuPont are pleased to announce the second year of the NCGA DuPont New Leaders Program. Read More
FungicidesVerdesian Links Up With Mitsui, Hokusan
August 20, 2014
Mitsui Chemicals Agro, Inc., and Hokusan Co., announced the signing of an exclusive licensing agreement allowing Verdesian Life Sciences global access to its patented technology for suppressing mycotoxin contamination in wheat and barley. Read More
SprayersUniversity Of Illinois Introduces New Spray App
August 18, 2014
University of Illinois Extension has released a new smartphone app for making sprayer-related calculations. Pesticide Spray Calculator, or Spray Calc, Read More
Crop InputsSyngenta Names New Manager Of Federal Government Relati…
August 18, 2014
Laura Wood Peterson has joined Syngenta as manager of federal government relations, based in Washington, DC. Read More
ManagementExpert To Discuss Farmland Value, Rent At Farm Science …
August 18, 2014
While cropland values in Ohio increased in the past two years, they have remained flat in 2014, declining in some cases, according to an Ohio State University agricultural economist. Read More