Sightings Contest Launches FS InVISION Seed Corn
October 2, 2012 
Shawn Kinkade of Piper City, IL, was selected as the winner of a social media contest in which people reported sightings of the new FS InVISION logo. Kinkade’s photograph showed the logo prominently displayed on a fertilizer storage tank at the Heritage FS facility near Herscher, IL.
Kinkade said the contest was a great way to get the word out about FS InVISION. “I placed the logo on the storage tank myself and waited for just the right day to take the picture,” he said.
The contest was launched to raise awareness of the newly rebranded FS seed corn line as FS InVISION by placing the logo in a variety of locations.
Entries were received from throughout the Midwest. To celebrate the re-branding and support the next generation of local Midwest growers, the FS System also made monetary donations to the Illinois, Iowa, and Wisconsin state FFA associations for each sighting uploaded to the FS System on Facebook.
“The FS InVISION brand represents our commitment to bring innovation and a vision for the future in corn hybrids,” said Lance Ruppert, FS Seed sales and marketing manager. “We understand the importance of seed in delivering value to growers.”
A focus on local development, local results, and local recommendations means that there is an FS InVISION hybrid to work in any farm operation.
A key component of a successful crop is seed selection, and FS InVISION offers innovative technologies and cutting-edge genetics to ensure FS crop specialists can offer the right hybrid for any field and growing conditions. FS InVISION is powered by Green Plan Solutions, a whole-farm approach to maximizing every acre planted.
“Green Plan Solutions begins with seed,” said Matt Hynes, GROWMARK director, agronomy marketing. “Because our crop specialists understand each of their farmers’ operations, they are able to recommend the right hybrids to lay the foundation for the rest of the growing season.”
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