CropLife 100 And Equipment: Getting Interesting

Truthfully, there’s not much that remains the same in the annual CropLife 100 retailer survey from year to year. Market conditions change too rapidly for this to occur very often.

But there are a few exceptions to this rule. No matter the year, there usually are three constants reflected in the survey results from one year to the next: Seed will continue to gain sales and market share, biotech seed will lead the sub-categories in sales growth and AGCO will make up the largest percentage of self-propelled sprayer fleets utilized by CropLife 100 retailers vs. its competitors.

This is what makes the 2010 CropLife 100 survey so interesting. True to form, seed did indeed gain sales and market share at the expense of crop protection products. But this year, biotech seed growth was overshadowed among retailers by both adjuvants and seed treatments.

And then there’s the self-propelled sprayer tug-of-war. Based upon the survey numbers, AGCO still leads this market over the other equipment manufacturers.

But not by much.

A Historical Leader

Back in the mid-2000s, when the CropLife 100 survey first started tracking self-propelled sprayer market share among respondents, AGCO (then divided between Ag-Chem and Spra-Coupe) perpertually led the pack. Our survey asked respondents to tell us what company brands were present in their self-propelled sprayer fleets. Since respondents could choose multiple companies in the survey, we used a base number to determine what percentage each brand name held within the market.

In a typical survey, AGCO machine tended to be present in approximately 85% of CropLife 100 sprayer fleets vs. other manufacturers.

Since that time, however, AGCO’s presence has gradually slipped. While the company still accounted for 80% of sprayer fleets during the 2007 and 2008 surveys, this had dropped to 75% by the time the 2009 results were final.

In 2010, AGCO sprayers were present in 72% of respondents self-propelled sprayer fleets. In addition, when asked what machines they planned to purchase for the 2011 season, only 28% of respondents said these would carry the AGCO logo. This is a drop of 10% from the 2009 figure.

Based upon the survey results, AGCO’s spot as the No. 1 self-propelled sprayer present for CropLife 100 retailers is being challenged by John Deere. In the mid-2000s, green units were present in approximately 50% of respondent fleets. But this number has been steadily growing a few percentage points every year since. In 2009, 67% of CropLife 100 retailers had John Deere sprayers on their lots.

In 2010, this number increased to 70%. More significantly, when asked what color machines they planned to buy in 2011, 54% of respondents said these would be green.

The Rest Of The Pack

For the most part, other sprayer manufacturers increased their presences within the CropLife 100 in 2010. For example, Case IH units are now part of 62% of respondent fleets, up from 57% in 2009. Additionally, 39% of respondents plan to buy Case IH sprayers in 2011.

Other gainers included Hagie, with a fleet presence of 32% in 2010 vs. 25% in 2009, and GVM, which saw its fleet presence climb from 17% in 2009 to 22% in 2010. Miller-St. Nazianz remained flat at 13% each year.

Perhaps the best news for equipment manufacturers to come out of this year’s CropLife 100 survey is the intent to purchase percentage. In 2009, as market conditions were unstable and money became tight for buyers, 33% of respondents said they didn’t plan to purchase any new equipment in 2010. But in the 2010 survey, this percentage has dropped to 20%.

Leave a Reply

CropLife 100 Stories

CropLife 100BRANDT Acquires Lemon Ag Services
August 4, 2014
The acquisition of Lemon Ag fits BRANDT’s aggressive corporate strategy of providing superior agronomic advice and services for customers in central Illinois. Read More
CropLife 100Wilbur-Ellis To Relocate Agribusiness Division To Denver
July 16, 2014
The move Eastward will allow Wilbur-Ellis’ Agribusiness Division to be more accessible to relevant geographies and is expected to enhance communication and collaboration among the division’s nearly 3,000 employees. Read More
CropLife 100Map: Pinnacle Agriculture Holdings Acquisitions In 2014
May 29, 2014
Pinnacle Agriculture Holdings continues to expand its agricultural retail distribution business through these key acquisitions in 2014. Read More
CropLife 100CHS To Acquire Illinois River Energy Ethanol Plant
May 1, 2014
CHS has signed an agreement with Sinav Ltd. to acquire 100% of the company's stock, which includes Illinois River Energy, a 133-million-gallon-per-year ethanol plant at Rochelle, IL. Read More

Trending Articles

ManagementExpert To Discuss Farmland Value, Rent At Farm Science Review
August 18, 2014
While cropland values in Ohio increased in the past two years, they have remained flat in 2014, declining in some cases, according to an Ohio State University agricultural economist. Read More
EquipmentAdvance Your Technology IQ At MAGIE
August 13, 2014
The Midwest AG Industries Exposition (August 20-21) is the place you need to be to see, study and evaluate how new advances in the equipment, operations, crop protection and fertility sectors can help your business prosper. Read More
HerbicidesScouting Key To Next Season’s Soybean Herbicide Program
August 12, 2014
When growing soybeans, growers need to think ahead to stay one step ahead of weeds. That means examining weed threats and evaluating which herbicides work best. Read More
StewardshipMichigan Agriculture Leaders On Toledo Water Ban: We Want To Be Part Of The Conversation
August 8, 2014
Leaders of Michigan agricultural organizations said Thursday that the government should not have a “knee-jerk reaction” based on last weekend’s water ban in Toledo due to fertilizer run-off in Lake Erie. Read More
CropLife 100BRANDT Acquires Lemon Ag Services
August 4, 2014
The acquisition of Lemon Ag fits BRANDT’s aggressive corporate strategy of providing superior agronomic advice and services for customers in central Illinois. Read More
Eric SfiligojThe Resurgence Of Crop Protection
August 4, 2014
Plenty of new offerings over the next few years should see a rebirth for the crop protection products category in terms of market share. Read More

Latest News

CropLife 100Pinnacle Acquires California-Based Retailer
August 29, 2014
Pinnacle Agriculture Holdings will acquire Kerman Ag Resources, Inc., which will operate under Pinnacle's Performance Agriculture brand. Read More
Allied Cooperative Grain Plant
ManagementArcadia Co-op To Merge With Allied Cooperative
August 28, 2014
Allied Cooperative has announced that members of Arcadia Co-op voted in favor of a merger with Allied Cooperative, paving the way for the consolidation which will be effective on December 1, 2014. Read More
InsecticidesBioinsecticide VENERATE Now Registered In California
August 27, 2014
Marrone Bio Innovations' VENERATE is a new tool to help California growers control crop-damaging insect pests, fight the development of insect resistance and reduce pesticide residues on fruits and vegetables. Read More
CropLife 100Two Iowa-Based Ag Co-ops To Merge
August 27, 2014
The Board of Directors and management of United Western Coop, Missouri Valley, IA has completed a merger with Heartland Co-op, West Des Moines, IA, effective September 1, 2014. Read More
FertilizerKoch Expands AGROTAIN Nitrogen Stabilizer Portfolio
August 26, 2014
Koch Agronomic Services, LLC has added two new innovative nitrogen stabilizers to the AGROTAIN product family – AGROTAIN ADVANCED and AGROTAIN DRI-­MAXX. Read More
Seed/BiotechDuPont To Build Two Seed Treatment Centers
August 26, 2014
DuPont has announced construction on two state-of-the-art centers dedicated to developing and testing seed treatment formulations, applications and seed handling techniques in an important step toward bringing new solutions to growers. Read More
Seed/BiotechLoveland Products Acquires A Controlling Interest In Ag…
August 26, 2014
Loveland Products, a subsidiary of Agrium , has announced the company has acquired a controlling interest in Agricen, a Dallas-area agricultural biotechnology company delivering biochemical-based products for efficient and sustainable plant nutrition. Read More
StewardshipUp Close Look At The 2014 Environmental Respect Award W…
August 25, 2014
The 2014 Environmental Respect Award winners were honored recently at the 24th annual event in Wilmington, DE. Read More
Eric SfiligojAg Science Rejection Carries Consequences
August 25, 2014
As innuendo and fear dog the regulatory process, agriculture can’t get the new tools it needs to combat world hunger. Read More
LegislationFarmers Dismayed As New Farm Bill Dumps Direct Payments
August 25, 2014
The threatened end of cash subsidies to the nation’s row crop farmers dates back through at least the last two iterations of national agriculture policy legislation. Read More
MAGIE 2014 ShowStopper
EquipmentJohn Deere Again Wins MAGIE ShowStopper Award
August 25, 2014
For the second consecutive year, John Deere was honored at the Midwest AG Industries Exposition (MAGIE) for its new R4045 sprayer. Read More
CropLife 100GROWMARK CEO To Retire
August 22, 2014
GROWMARK chief executive officer Jeff Solberg has announced his retirement effective September 15, 2014. Read More
InsecticidesDuPont’s Prevathon Approved For Dry Beans
August 22, 2014
DuPont Prevathon insect control powered by Rynaxypyr has received EPA registration for foliar use on dry bean crops, including dried shelled peas and beans. Read More
ManagementNCGA DuPont New Leaders Program Enters Sophmore Season
August 20, 2014
The National Corn Growers Association and DuPont are pleased to announce the second year of the NCGA DuPont New Leaders Program. Read More
FungicidesVerdesian Links Up With Mitsui, Hokusan
August 20, 2014
Mitsui Chemicals Agro, Inc., and Hokusan Co., announced the signing of an exclusive licensing agreement allowing Verdesian Life Sciences global access to its patented technology for suppressing mycotoxin contamination in wheat and barley. Read More
SprayersUniversity Of Illinois Introduces New Spray App
August 18, 2014
University of Illinois Extension has released a new smartphone app for making sprayer-related calculations. Pesticide Spray Calculator, or Spray Calc, Read More
Crop InputsSyngenta Names New Manager Of Federal Government Relati…
August 18, 2014
Laura Wood Peterson has joined Syngenta as manager of federal government relations, based in Washington, DC. Read More
ManagementExpert To Discuss Farmland Value, Rent At Farm Science …
August 18, 2014
While cropland values in Ohio increased in the past two years, they have remained flat in 2014, declining in some cases, according to an Ohio State University agricultural economist. Read More