BRANDT Sponsors Justin Allgaier In NASCAR Cup Series

BRANDT, ranked No. 21 on the CropLife 100, has announced it will serve as the primary sponsor of the No. 51 Chevrolet SS driven by Justin Allgaier in the NASCAR Sprint Cup Series. The terms of the agreement include primary sponsorship for 21 races over the 2014 season with Allgaier behind the wheel.

The move to the NASCAR Sprint Cup Series supports the company’s aggressive growth strategy.

“We sell agriculture products in 48 states and in 44 countries,” said Rick Brandt, President and CEO of BRANDT. “And we fully expect this sponsorship to support those sales efforts by dramatically expanding our brand footprint.”

“We are currently growing in all divisions and all areas of the business,” continued Brandt. “Whether by acquisition or organic expansion both domestically and internationally, we have set goals to expand and continue to be an agricultural leader. Moving up the ranks to the NASCAR Sprint Cup Series aligns with our corporate strategy to grow and move forward.”

Over the past three years, BRANDT has sponsored Allgaier in the NASCAR Nationwide Series, where he drove the BRANDT Professional Agriculture No. 31 for Turner Scott Motorsports. 2014 marks a shift to be the primary sponsor for 21 races in the NASCAR Sprint Cup Series with Harry Scott Jr, owner of Phoenix Racing. This year will mark the first full season of NASCAR Sprint Cup Series competition for Harry Scott Jr, after purchasing Phoenix Racing in the fall of 2013.

“We are excited to have BRANDT as our cornerstone sponsor on the 51 car,” said Harry Scott, owner of Phoenix Racing. “We have developed a great working relationship across the whole BRANDT team and I look forward to having a great Sprint Cup Series season with them on the car and Justin behind the wheel.”

The sponsorship marks the fourth year that BRANDT has supported Riverton, IL-native Justin Allgaier.

“I could not be more proud to represent BRANDT, a leading company that’s headquartered about 13 miles from where I grew up, as we make the leap to the world’s premier stock car series,” said Allgaier. “I am humbled and honored to carry the BRANDT flag against such stiff competition. The 43 drivers in the Sprint Cup series are the best of the best — to be in that group, running for Rookie of the Year is an absolute dream come true.”

“The entire BRANDT team is excited about moving to the next level,” explained Brandt. “We looked long and hard at this opportunity and ultimately we decided that we needed the broader footprint that the Sprint Cup Series affords us to drive our business forward. This is about taking our brand to the millions of fans who watch the NASCAR Sprint Cup Series.”

Joining the BRANDT brand on the car are the brands of The National FFA, TradeMark Nitrogen, Nutrients for Life Foundation, Precision Tank and Grigg Brothers. Together, the sponsor brands are supporting the only true ag-focused car in the Sprint Cup Series.

“We are proud to help field the ‘Ag’ car,” said Brandt. “This is an effort to raise awareness and build a positive reputation for agriculture of all kinds. We believe passionately that agriculture is the essential industry and we’re doing our part to get that message out.”

The 2014 season will kick off on Sunday, February 23 at Daytona International Speedway with the 56th running of the Daytona 500.

Leave a Reply

CropLife 100 Stories

CropLife 100BRANDT Acquires Lemon Ag Services
August 4, 2014
The acquisition of Lemon Ag fits BRANDT’s aggressive corporate strategy of providing superior agronomic advice and services for customers in central Illinois. Read More
CropLife 100Wilbur-Ellis To Relocate Agribusiness Division To Denver
July 16, 2014
The move Eastward will allow Wilbur-Ellis’ Agribusiness Division to be more accessible to relevant geographies and is expected to enhance communication and collaboration among the division’s nearly 3,000 employees. Read More
CropLife 100Map: Pinnacle Agriculture Holdings Acquisitions In 2014
May 29, 2014
Pinnacle Agriculture Holdings continues to expand its agricultural retail distribution business through these key acquisitions in 2014. Read More
CropLife 100CHS To Acquire Illinois River Energy Ethanol Plant
May 1, 2014
CHS has signed an agreement with Sinav Ltd. to acquire 100% of the company's stock, which includes Illinois River Energy, a 133-million-gallon-per-year ethanol plant at Rochelle, IL. Read More

Trending Articles

MAGIE 2014 ShowStopper
EquipmentJohn Deere Again Wins MAGIE ShowStopper Award
August 25, 2014
For the second consecutive year, John Deere was honored at the Midwest AG Industries Exposition (MAGIE) for its new R4045 sprayer. Read More
ManagementExpert To Discuss Farmland Value, Rent At Farm Science Review
August 18, 2014
While cropland values in Ohio increased in the past two years, they have remained flat in 2014, declining in some cases, according to an Ohio State University agricultural economist. Read More
EquipmentAdvance Your Technology IQ At MAGIE
August 13, 2014
The Midwest AG Industries Exposition (August 20-21) is the place you need to be to see, study and evaluate how new advances in the equipment, operations, crop protection and fertility sectors can help your business prosper. Read More
HerbicidesScouting Key To Next Season’s Soybean Herbicide Program
August 12, 2014
When growing soybeans, growers need to think ahead to stay one step ahead of weeds. That means examining weed threats and evaluating which herbicides work best. Read More
StewardshipMichigan Agriculture Leaders On Toledo Water Ban: We Want To Be Part Of The Conversation
August 8, 2014
Leaders of Michigan agricultural organizations said Thursday that the government should not have a “knee-jerk reaction” based on last weekend’s water ban in Toledo due to fertilizer run-off in Lake Erie. Read More
CropLife 100BRANDT Acquires Lemon Ag Services
August 4, 2014
The acquisition of Lemon Ag fits BRANDT’s aggressive corporate strategy of providing superior agronomic advice and services for customers in central Illinois. Read More

Latest News

Seed/BiotechBerendes Joins Verdesian Board Of Directors
September 2, 2014
Verdesian Life Sciences announced that Robert Berendes has recently joined the company's board of directors. Read More
CropLife 100Pinnacle Acquires East Kansas Chemical
September 2, 2014
Ranked 82nd on the CropLife 100, East Kansas Chemical will operate as part of Pinnacle's Performance Agriculture brand. Read More
WebinarsWebinars On Demand
September 2, 2014
Register for one of our upcoming Webinars or access our archive of past Webinars to view recordings of presentations that may be of interest to you. Read More
CropLife 100Pinnacle Launches Performance Agriculture Brand
September 2, 2014
Performance Agriculture complements Pinnacle’s existing brands, including Sanders, the company’s flagship farm input retail brand. Read More
Webinars5 Key Benefits Of Attending A Webinar
September 2, 2014
Webinars can provide ag retailers with a convenient option for gaining knowledge on the latest industry issues and solutions. Read More
Crop InputsBASF Is Betting On A Bright Agricultural Future
September 1, 2014
The crop protection products giant is gearing up for a busy time in agriculture by investing in both product production and development over the next couple of years. Read More
Eric SfiligojAn Erie Feeling For Ag
September 1, 2014
Plenty of water issues have been in the news lately, including the continuing drought in California. Read More
CropLife 100Pinnacle Acquires California-Based Retailer
August 29, 2014
Pinnacle Agriculture Holdings will acquire Kerman Ag Resources, Inc., which will operate under Pinnacle's Performance Agriculture brand. Read More
Allied Cooperative Grain Plant
ManagementArcadia Co-op To Merge With Allied Cooperative
August 28, 2014
Allied Cooperative has announced that members of Arcadia Co-op voted in favor of a merger with Allied Cooperative, paving the way for the consolidation which will be effective on December 1, 2014. Read More
InsecticidesBioinsecticide VENERATE Now Registered In California
August 27, 2014
Marrone Bio Innovations' VENERATE is a new tool to help California growers control crop-damaging insect pests, fight the development of insect resistance and reduce pesticide residues on fruits and vegetables. Read More
CropLife 100Two Iowa-Based Ag Co-ops To Merge
August 27, 2014
The Board of Directors and management of United Western Coop, Missouri Valley, IA has completed a merger with Heartland Co-op, West Des Moines, IA, effective September 1, 2014. Read More
FertilizerKoch Expands AGROTAIN Nitrogen Stabilizer Portfolio
August 26, 2014
Koch Agronomic Services, LLC has added two new innovative nitrogen stabilizers to the AGROTAIN product family – AGROTAIN ADVANCED and AGROTAIN DRI-­MAXX. Read More
Seed/BiotechDuPont To Build Two Seed Treatment Centers
August 26, 2014
DuPont has announced construction on two state-of-the-art centers dedicated to developing and testing seed treatment formulations, applications and seed handling techniques in an important step toward bringing new solutions to growers. Read More
Seed/BiotechLoveland Products Acquires A Controlling Interest In Ag…
August 26, 2014
Loveland Products, a subsidiary of Agrium , has announced the company has acquired a controlling interest in Agricen, a Dallas-area agricultural biotechnology company delivering biochemical-based products for efficient and sustainable plant nutrition. Read More
StewardshipUp Close Look At The 2014 Environmental Respect Award W…
August 25, 2014
The 2014 Environmental Respect Award winners were honored recently at the 24th annual event in Wilmington, DE. Read More
Eric SfiligojAg Science Rejection Carries Consequences
August 25, 2014
As innuendo and fear dog the regulatory process, agriculture can’t get the new tools it needs to combat world hunger. Read More
LegislationFarmers Dismayed As New Farm Bill Dumps Direct Payments
August 25, 2014
The threatened end of cash subsidies to the nation’s row crop farmers dates back through at least the last two iterations of national agriculture policy legislation. Read More
MAGIE 2014 ShowStopper
EquipmentJohn Deere Again Wins MAGIE ShowStopper Award
August 25, 2014
For the second consecutive year, John Deere was honored at the Midwest AG Industries Exposition (MAGIE) for its new R4045 sprayer. Read More