A New Special Section - A New Name

Technology has driven rapid change in the distribution channel during the past five years. We created CyberDealer magazine in 2001 to help dealers understand and realize the potential benefits in cost savings, efficiency and customer service through technology adoption.

Technology is no less important today, but its effect on the business has become more integrated. Mirroring this evolution is the merging of CyberDealer’s coverage of precision ag trends, e-business, and information management into a new, monthly special section called CropLife Technology.

Mission: Provide coverage of current and emerging trends in e-business, information technology, and precision agriculture in the distribution channel.

Size: 8 to 16 pages

Frequency: Monthly

Circulation: Full CropLife Circulation

Editorial Focus: Technology issues, trends, and products in the crop production channel. Main areas of focus to include:

Precision Agriculture -- products, trends, and methods in all areas of precision agriculture: GIS, GPS, data gathering and management, VRA and all supporting products, etc. Also will regularly present success stories from retailers practicing precision agriculture for better service and improved profit.

The Internet -- as a platform for moving information, posting information, communicating with growers and manufacturers.

Software -- data gathering and management, business management, training

Computers -- use and care, trends

Inside The Plant -- mixing and blending technology, bulk monitoring/telemetry

Technology in the Channel -- big picture topics related to the way technology is changing how manufacturers, distributors, and dealers do business.