Technology Fills A Need

The CropLife/Purdue Uni­versity precision agriculture adoption survey conducted earlier this year showed a continued steady growth in the use of agronomy and efficiency improving technologies by ag retailers. From automatic steering, which leapt from 28% adoption to 41% (while manual guidance fell by more than 25%), to heightened optimism about adding precision services over the next two to three years, the stage was set for a good year for precision.

In fact, the CropLife 100 survey did indicate that precision services experienced an increase at 59% of the responding companies, as growers look for new practices and products to boost efficiency and enhance yield.

Retailers that have had an established precision agriculture program have, in general, found growers to be pretty receptive to it during this period of economic prosperity in for agriculture. Brent Low, vice president of sales and marketing at Ag Partners, Albert City, IA, says the company’s InSite precision agriculture program is providing farmers with a consistent and clear way to turn data into field recommendations.

“Really, all areas of our precision agriculture department continue to grow — in fact, we’ve added some services to our portfolio that has enhanced our customer offering,” says Low. Explaining why growers are interested, he adds that “growers want to be good stewards of the land, and just as importantly they want to maximize every acre in their field. Our InSite customers think in terms of creating knowledge blocks within their fields, and we will help them blueprint what it takes to capitalize on what they learn.”

Scott Firlus, agronomy manager with Wisconsin River Coop, Adams, WI, agrees. “For us, precision agriculture has been in a growth mode. Most of our growers are looking for more ways to increase their land stewardship practices and precision agriculture is exactly what they can use to accomplish this without applying inputs where they aren’t needed.”

Dave Coppess, executive vice president, marketing and sales at Heartland Coop, West Des Moines, IA, says that better technology is leading to more precision business. “We continue to grow our grid-sampling,” says Coppess. “It’s getting easier, thanks to improvements in technology, to get growers to appreciate the value of using precision ag in their fields and helping them figure out what all the data being collected means and how it can improve their growing practices and profits.”

In good economic times, precision agriculture is allowing retailers to be more consultative, says Stephen Briggs, vice president, sales and marketing at South Dakota Wheat Growers, Aberdeen, SD. “Growers are using the same services that we’ve had available for years, but we have seen huge increases in our variable-rate application business,” says Briggs. “Doing the soil sampling and turning grower data into recommendations that we make for fertilizer, seed rates and seed placement are in great demand.”

That has necessitated a bigger investment in people and equipment to meet the demand, he adds.” We have increased the number of feet on the ground to call on and service growers, and we have increased our assets to handle new grower needs in precision ag and gotten a little sharper on some of the things we do. And we have also asked our people to do more with their time, too.”

Managing the growth and staying ahead of changes in grower demand can be challenging as well. Lane Mielke, sales and marketing manager with North Central Farmers Elevator, Ipswich, SD, says that while precision ag practices are not for everybody in his sales territory, they’re adding acres every year.

“We have one full-time precision agriculture specialist and we are currently looking for a second to help him out. It is a growing business, but it can be pretty tough to keep up with the technology and train the farmers.”

North Central offers soil sampling, mapping and the creation of prescription recommendations. One area that Mielke says is really taking off is variable rate seeding. “It’s fairly new, and the new planters that farmers are buying come with the capability built in so they are dabbling in it. We’re trying to help them best use this capability.”

With grower enthusiasm generally on the rise for precision technology and practices as the year closes, and income levels solidly on the positive side in most areas of the country, it appears that precision services will continue to grow for retailers. “Precision agriculture is the here and now, and the future,” says Low of Ag Partners. “It will play a part in helping growers get to the 300 bushel corn and 100 bushel soybean levels, and we’ll continue to break new ground with our precision agriculture offering.”

The Logistics Challenges

As service demands from growers increase and seasonal work windows shrink, more retailers are searching for ways to improve their overall service efficiency. Along with increasing capacity and speed by upgrading blending equipment, facilities, and rolling stock, many are also turning to technology to improve logistics management.

Craig Childs, senior vice president of agri-services at MFA Inc, Columbia, MO, says that the cooperative is experimenting with logistics technology with a group of locations. “The system uses GPS tracking of all of the application equipment so that they  can do centralized dispatching,” says Childs. It’s still in the experimental phase, and Child’s isn’t quite sold on what they are using yet.

“We haven’t made a big step in that direction yet — in my mind, we have to see how it pays. It’s great information and provides great feedback, and it’s easier for our dispatchers to see where the equipment is in the field, but the verdict is still out on how much more profitable it makes us to use the system.”

South Dakota Wheat Growers has gone to a centralized trucking system with solid success, says the company’s Briggs. “We know at all points where our trucks are, when they are running, how long they’re parked, what speed they are traveling at, etc.,” he says. “We are using a GPS flash system that helps us manage our fleet, as well as the leased trucks we used, and it has been very beneficial. Now, we have 37 outlets that are centrally dispatched.”

A combination of centralizing facilities and technology is improving service at Ag Partners. “Our geographic footprint has grown substantially over the past three years,” says the company’s Low. “We now operate our fertilizer business out of three hub plants and cover a 200-mile radius. Our integrated dispatch system, coupled with a proactive team approach allows us to make the most efficient use of people, time, and equipment to service our customer base.”

North Central Farmers Elevator has developed a central dispatch system and has a logistics manager that oversees the entire application fleet, says Mielke. The dispatcher covers a radius of 150 miles.

“We have global positioning in all our equipment now, so it can be tracked,” he says. “We can see where it’s going, what it’s doing, how long it’s sitting and waiting for a fertilizer load or how long it takes to run an application on a particular field.”

Setting up the system was certainly a challenge, but another issue has been the people aspect of installing what amounts to a wholesale change in procedures. “Once you take control from one individual and give it to another, there is always heartburn,” says Mielke. “The technology is user friendly for younger applicators, but the older generation doesn’t adapt as well.”

They’ve seen a lot of potential advantage to it, but it will be next spring before they truly put the system through its paces, he adds. “It was expensive to outfit all the machinery, but if it makes us more efficient it will be worth its weight in gold.”

Leave a Reply

State of the Industry Stories
State of the IndustryAgriculture’s Troubled Waters
March 3, 2014
Water quantity and quality issues threaten to hamper agriculture on a wider scale in the not-too-distant future. Technology breakthroughs and improved practices are providing potential solutions. Read More
State of the IndustrySponsor Profiles: Simplot, SST And WinField Support CropLife State Of The Industry Report
January 8, 2014
The sponsor partners of the CropLife State of the Industry report have demonstrated ongoing leadership including their support of this report. Read More
State of the Industry2014 State Of The Industry: Agricultural Concerns Creep In
January 2, 2014
With many strong sales years under its belt, the agricultural community is hoping for another positive growth experience in 2014, but mindful of a few challenges that might keep this from happening. Read More
State of the IndustrySeed Systems Top Watch List
January 2, 2014
Retailers are closely following herbicide tolerance and drought resistance traits. Read More
Top 100 Articles
CropLife 100Pinnacle Expands Sanders Brand In The South
February 27, 2015
Pinnacle has acquired Hopkins Seed and Chemical in Qulin, MO, which expands the company's Sanders brand to nine Southern states. Read More
CropLife 100Pinnacle Launches New Providence Agriculture Location In Indiana
February 27, 2015
Pinnacle Agriculture Holdings — ranked No. 6 on the CropLife 100 — has established a new retail location in New Castle, IN, which will operate as part of Pinnacle's Providence Agriculture brand. Read More
CropLife 100Cooperative CHS Returns $518 Million To Owners
February 23, 2015
The 2015 cash return to owners is based on CHS net income of $1.1 billion, the company's second highest on record. Read More
corn field
CropLife 100The Andersons’ Humic DG Now Available In Canada
February 13, 2015
The Andersons, Inc. Turf & Specialty Group has announced its Humic DG product is now available to customers in the Canadian turf, agriculture and horticulture markets. Read More
Farmer on tablet
CropLife 100Southern States Co-op: An Inside Look At Our Aerial Imagery Program
February 8, 2015
Now is as good a time as any to explore the basics of what a retail aerial imagery program looks like today. Read More
CropLife 100Wilbur-Ellis Inks Satellite Imagery Agreement
February 3, 2015
Wilbur-Ellis Company has reached an agreement with Planet Labs to bring satellite imagery to the AgVerdict software platform. Read More
Latest News
CropLife 100Pinnacle Expands Sanders Brand In The South
February 27, 2015
Pinnacle has acquired Hopkins Seed and Chemical in Qulin, MO, which expands the company's Sanders brand to nine Southern states. Read More
CropLife 100Pinnacle Launches New Providence Agriculture Location I…
February 27, 2015
Pinnacle Agriculture Holdings — ranked No. 6 on the CropLife 100 — has established a new retail location in New Castle, IN, which will operate as part of Pinnacle's Providence Agriculture brand. Read More
Management2,4-D Celebrates 70 Years; GROWMARK Uses Super Bowl Ad …
February 27, 2015
Jim Gray, executive director of the 2,4-D Research Task Force, lays out planned activities to mark the chemistry’s 70th anniversary. Read More
HerbicidesUniversity Of Arkansas Flag The Technology Program Adds…
February 27, 2015
Started in 2010, the Flag the Technology program provides a visual reference for applicators to distinguish between fields planted with different herbicide-tolerant trait technologies. Read More
Luckey Farmers, Inc.’s Berkey Farm Center
Industry NewsLuckey Farmers’ Berkey Branch Certified In 4R Nut…
February 26, 2015
The 4R Nutrient Stewardship Certification Program has announced Luckey Farmers Inc.’s Berkey Farm Center in northwest Ohio has been added to its growing list of nutrient service providers to achieve certified status. Read More
Crop InputsWinField Unveiling NutriVision Technology, Ascend Dry F…
February 24, 2015
New for 2015 are NutriVision Technology, a unique tool for monitoring in-season plant nutrient availability, and Ascend WSG plant growth regulator, a new dry formulation of Ascend plant growth regulator. Read More
FertilizerNew Formulation Of NutriSphere-N Protects High Volume U…
February 24, 2015
Verdesian Life Sciences is launching NutriSphere-N HVTM, a new polymer formulation of the proven NutriSphere-N Nitrogen Fertilizer Manager that protects high-volume applications of UAN. Read More
EquipmentIowa Ag Secretary Northey Names Hagie Water Quality Lea…
February 24, 2015
Iowa Secretary of Agriculture Bill Northey has named Hagie Mfg. as a recipient of the Secretary’s Water Quality Initiative (WQI) Leader Award. Read More
FungicidesEvito Fungicide Gives Canadian Wheat Growers New Diseas…
February 24, 2015
EVITO fungicide from Arysta LifeScience North America gives Canadian wheat and barley growers a new option for disease control. Read More
Eric SfiligojThe Commodity Classic Turns 20
February 23, 2015
Two decades in, this annual gathering of all things agriculture has become a must-see event. Read More
CropLife 100Cooperative CHS Returns $518 Million To Owners
February 23, 2015
The 2015 cash return to owners is based on CHS net income of $1.1 billion, the company's second highest on record. Read More
ManagementCropLife Retail Week: On The Road Edition
February 20, 2015
Editors Paul Schrimpf and Eric Sfiligoj discuss their recent trips to the National Farm Machinery Show in Louisville and the Read More
Crop InputsLand O’Lakes Acquires FLM+ Assets
February 19, 2015
FLM+ will become a wholly owned subsidiary of Land O'Lakes, Inc., and the company will retain its employee base after closing of the deal, which is scheduled for the second quarter of the year. Read More
Seed/BiotechUnited Suppliers, Stine Seed Form Marketing Alliance
February 19, 2015
The new alliance will greatly expand sales opportunities for Stine Seed with the United Supplier Seed Link Owners. Read More
Crop InputsVilsack To Deliver Commodity Classic Keynote Address
February 19, 2015
The secretary will deliver a keynote address to several thousand farmers and ag allies during the event's General Session, to be held Friday, February 27, in Phoenix, AZ. Read More
Crop InputsSoybean Storage Tips
February 19, 2015
On-farm storage of soybeans requires some special considerations compared to corn. Read More
Monsanto Sign
Crop InputsBioAg Alliance Delivers Promising Field Trial Results
February 19, 2015
In its first full year of field trials, the BioAg Alliance reported that the top 10 microbial strains tested in corn and soybeans showed very promising results. Read More
National Farm Machinery Show overview
EquipmentNational Farm Machinery Show Attendance Up By 16K
February 18, 2015
The 2015 event saw the second highest attendance total of all time as 310,589 attendees that included exhibitors and agribusiness professionals traveled to the Kentucky Exposition Center to participate in the nation’s largest indoor ag trade show. Read More