Generational Challenges: Changing Approaches

The generational change occurring in the general population is also occurring on two fronts for retailers: the next generation of growers is slowly taking over the farming operations from their parents, and retirements within retail operations are forcing managers to cast the widest net possible for qualified help.

Recruiting smart young people from urban and suburban areas in addition to traditional rural resources requires a different mindset and approach to hiring and management.

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