Success With Seed Care

There are plenty of ag retailers that have determined that seed treatment makes sense for their grower-customer (and cents for their businesses in the process). Here we present some ag retail seed treatment success stories.

Ceres Solutions: Building Efficiencies

Seed treatment services is standard fare at Ceres Solutions LLC, Crawfordsville, IN. With about 85% of soybeans going out the door, getting untreated seed is like buying a car without a radio. “It’s now our standard offering, we’re going to treat the beans unless you tell us not to,” says Randy Fry, agronomy manager, to emphasize the point. “Of course, you always have a choice, but it is an offering we firmly believe in. We recommend to them what they need on that acre, and it has been very successful.”

Ceres offers a “fully loaded” program, featuring fungicides, insecticides, inoculant and growth promoters from Winfield Solutions, Syngenta and Monsanto. Products are field tested on the company’s own plots, and Ceres also works with Winfield Solutions and gains insights on product performance from Winfield’s Answer Plot test data.

To meet the increasing demand for seed treatment, Ceres has focused on efficiency as well as stewardship. “We built four seed hubs where we can custom blend about any seed treatment a grower would want, in quantities ranging from the bag to the semi load,” says Fry. The hub concept replaced multiple, and comparatively inefficient equipment with updated, versatile units that provide greater accuracy of application rate and higher volume. And because there are fewer locations that stock the seed treatment products, stewardship is improved.

Corn seed treatments are a future opportunity. “We haven’t done much on that at all, but growers are asking about it,” says Fry. “We are really in the early stages on that, but plant growth regulators, biologicals, inoculants, micronutrients are things we are looking exploring.”

As crop prices continue to stay high and agriculture maintains its positive outlook, growers will continue to seek out products and practices that provide that extra measure or yield or risk protection, and seed treatments will be a beneficial and profitable part of the plan. “We’re always looking at new things, trying to find the next big thing,” says Fry.

Heartland Cooperative: Building Incremental Benefit

Heartland Cooperative, based in West Des Moines, IA, has extensive experience in using seed treatments, including the five years that Craig Orr has worked there as director of agronomy marketing. He estimates that 75% of the cooperative’s soybeans go out with a seed treatment, which includes a 5% year-over-year improvement on the business overall.

Corn treatment is still in the offing, although Orr says that about 3% of its corn seed sold received a zinc seed treatment.

“It’s a very profitable venue for the cooperative, and very profitable for the customer,” says Orr. “As the cost of seed has gone up, protecting seed against disease and insect pressure gives you higher out of ground population, a better stand and the opportunity for higher yield.” Products are also continuing to improve, he adds, providing better efficacy and higher yield potential.

Monte Van Wyk, seed sales manager for Heartland, says that while growers have in general come to expect their seed to be treated, its benefits are often taken for granted. “It’s more of a hidden advantage, a hidden savior,” says Van Wyk. “They aren’t looking to prove an incremental benefit of the seed treatment alone — if you surveyed growers about their practices, you won’t hear them say, ‘yeah, it’s the seed treatment that saved me.’” But they trust that if a problem arises in the field that the treatment is designed to address, it will do what it’s supposed to do, he adds.

Products used are region-dependent, and include Accel­eron, CruiserMaxx and INOVATE. “We haven’t seen a lot of performance differences with different products, they have all been good,” says Van Wyk.

In addition to advancements in products, application methods have improved significantly. “The retail sector pioneered ways to apply the products, originally applying by hand and later by spraying as it came off the augers, to what we have today,” says Van Wyk. “We’re continuously upgrading our systems and improving them each year.”

Heartland runs systems manufactured by KSI Convey­or and Agrilead. The systems feature continuous flow, which automates the process and makes it simpler to monitor inventories and create precise prescriptions. “It’s a weight-based system and it works very well,” says Orr. “It helps us control our inventory costs, it allows us to create a prescription and gives us a printout of everything we are doing so we can be confident that everything is billed. We don’t have to write something down, it is tracked automatically.”

Growers also get a printout of exactly what was done — with the number of bags and units treated, and what they were treated with.

In the future, both Orr and Van Wyk see more product options coming online, including biologicals, as the search for the next yield boosting technology intensifies. “Commodity price increases mean that growers will continue to be interested in yield-increasing technologies, and are apt to try new things,” says Van Wyk. “Biologicals and other types of treatments will provide more tools in the toolbox that help growers enhance yield potential in the crops they grow.”

Winfield Solutions: A Promising Future

For Shoreview, MN-based Winfield Solutions LLC, the past few years have been mighty good to its seed treatment division.

“In the past three years, people have been really excited about seed treatment and there have been a lot of companies getting into the market that hadn’t been there before,” says Gregg Finlay, director of seed treatments, grain protectants and inoculants.

As the majority of its grower-customers are in the winter wheat game, the company has observed the popularity of fungicide treatments increase exponentially. “There have been constant advances and improvements in fungicides,” says Finlay. “BASF and Bayer have come out with some new ones in the past few years and Syngenta just came out with one this past year. Up until then it had been about 20 years of the same old metalaxyl products.

“But, as we all know,” he continues. “Mother Nature tends to take care of her own, and pretty soon you’re seeing more and more resistance to various fungicides, so you have got to change them up.”

The growing adoption of insecticide treatments has also been good to Winfield, says Finlay. “Historically speaking, there’s a lot more insecticides being used now, in both the wheat and soybean market,” he says. “The last couple years, we’ve gone from around 35% insecticide use to about 65% to 70%.”

In general, soybean numbers are also up, from 30% of its total beans being treated three years ago to a 90% application rate this season, according to Finlay. He also estimates 99% of the corn seed Winfield sells is treated.

One of the more interesting trends Finlay notes from his 33 years in the seed business is the changing perception of soybeans. “Soybeans traditionally have always been a kind of step-child in ag,” he explains. “The old joke out in the field was always, ‘Oh, you don’t want to buy any beans, do you?’ after buying all your corn seed. But now, it’s more of a ‘Well, here’s your soybeans,’ and the salesman asks “You want the full meal deal on that?’ — which is fungicide, insecticide and the inoculant — the entire package, and now the growers are saying ‘Yeah.’ No question, that is mostly due to $18 beans.”

The price of the seed itself is another reason behind the rapid adoption of seed treatments, according to Finlay. “Thirty years ago, it was $35 for a bag of corn, and guys would say ‘Gee, that’s a lot of money.’ Now it’s about $300-plus a bag, depending on the traits you have, so seed treatment on that is extremely important and a pretty easy sell.”

As for the next big growth area in seed treatments, from the retailer perspective, Finlay sees increased adoption of automated treating systems like Bayer’s On Demand and Agrilead’s NOVO systems.

“As more biologicals and add-ons enter the market, these automated systems are basically the future of seed treatment,” he says. “Especially as more and more retailers are putting on multiple products for a localized prescription, with these systems you just plug those things in and away they go.”

Going forward, properly stewarding this growing segment of ag retail is going to be crucial, especially in terms of keeping increased government regulation to a minimum.

“Right now, the biggest thing in the industry is being environmentally responsible,” says Finlay.

Leave a Reply

Seed Care Stories

Seed CareSuccess With Seed Care
November 1, 2012
These ag retailers have determined seed treatment makes sense for their grower-customers (and cents for their businesses in the process). Read More
Seed CareAll-In-One Treatments
November 1, 2012
Combining products into a single pass is all the rage for seed treatment these days. Read More
Seed CareTraceability Talk Hits Fervor
November 1, 2012
The traceability movement in food, commonly referred to as the Farm-To-Plate initiative, is all the rage among both foodies and traditional consumers these days. Read More
Seed CareAdvanced Seed Treatment Tech Top Of Mind
November 1, 2012
The NOVO system is ready to move into its next phase for the ag retail market. Read More

Trending Articles

CropLife 100CHS To Build $3 Billion Fertilizer Plant In North Dakota
September 5, 2014
The fertilizer plant in Spiritwood will be the single largest investment in CHS history, as well as the single largest private investment project ever undertaken in North Dakota. Read More
EquipmentNew Holland Acquires Miller-St. Nazianz
September 3, 2014
The assets of Miller acquired as part of the transaction will become part of New Holland Agriculture, a CNH Industrial brand, building on a successful four-year partnership between the two companies. Read More
CropLife 100Pinnacle Acquires East Kansas Chemical
September 2, 2014
Ranked 82nd on the CropLife 100, East Kansas Chemical will operate as part of Pinnacle's Performance Agriculture brand. Read More
MAGIE 2014 ShowStopper
EquipmentJohn Deere Again Wins MAGIE ShowStopper Award
August 25, 2014
For the second consecutive year, John Deere was honored at the Midwest AG Industries Exposition (MAGIE) for its new R4045 sprayer. Read More
ManagementExpert To Discuss Farmland Value, Rent At Farm Science Review
August 18, 2014
While cropland values in Ohio increased in the past two years, they have remained flat in 2014, declining in some cases, according to an Ohio State University agricultural economist. Read More
EquipmentAdvance Your Technology IQ At MAGIE
August 13, 2014
The Midwest AG Industries Exposition (August 20-21) is the place you need to be to see, study and evaluate how new advances in the equipment, operations, crop protection and fertility sectors can help your business prosper. Read More

Latest News

CropLife 100Pinnacle Acquires Kansas-Based Cedar Ridge Supply
September 16, 2014
Cedar Ridge Supply will operate as part of Pinnacle's Performance Agriculture brand. Read More
StewardshipSecretary Vilsack Highlights Innovative Conservation Ef…
September 15, 2014
Nearly $16 million in Conservation Innovation Grants (CIGs) will be awarded to 47 organizations to help develop cutting-edge ideas to accelerate innovation in private lands conservation. Read More
Seed/BiotechSyngenta Responds To Cargill Lawsuit
September 15, 2014
Syngenta believes that the lawsuit is without merit and strongly upholds the right of growers to have access to approved new technologies. Read More
Equipment2014 Farm Science Review Launches Mobile App
September 15, 2014
Smartphone and tablet users planning on attending the 2014 Farm Science Review can now download this year’s customized mobile application. Read More
CropLife 100Southern States Coop Grower Sets Georgia Soybean Yield …
September 15, 2014
Georgia farmer Randy Dowdy's soybeans yielded an astonishing 110.66 bushels per acre, crushing the previous record of 82 bushels-per-acre. Read More
NIMITZ Treated vs Untreated pepper plant
InsecticidesNIMITZ Nematicide Approved By EPA
September 12, 2014
NIMITZ is a novel, non-fumigant nematicide with simplified application features, user safety and an active ingredient with a unique mode of action. Read More
InsecticidesMarrone Bio Innovations Receives Patent For Chromobacte…
September 11, 2014
The patent is the first step for MBI in developing a commercially viable product to inhibit infestations of corn rootworm larvae across America and other regions. Read More
HerbicidesDow AgroSciences: Keeping The Pipeline Stocked
September 11, 2014
Dow AgroSciences is embracing product diversity to drive the company’s future. Read More
CropLife 100CHS Is Official Partner Of New St. Paul Ballpark
September 10, 2014
The new ballpark in St. Paul, MN, officially became CHS Field with Twin Cities-based CHS Inc. revealed as the naming rights partner. Read More
EquipmentHagie Honors Farming Stewardship Leaders
September 10, 2014
The Iowa Farm Environmental Leader award recognizes Iowa farmers as environmental leaders that are committed to healthy soils and improved water quality. Read More
Precision AgPlantBeat: Your Plants’ Pulse In The Palm Of Your Han…
September 10, 2014
A new agronomic monitoring and recommendation service from Phytech could rewrite the book on real-time plant health status monitoring. Read More
StewardshipCCAs Making Headway With 4R Program In Lake Erie Wester…
September 9, 2014
Certified Crop Advisers are implementing the 4R Nutrient Stewardship Certification program in Lake Erie's Western Basin to improve water quality. Read More
MicronutrientsMicronutrients Going Macro
September 9, 2014
Between 2014’s fantastic growing conditions and a heightened awareness on plant nutrition, the major players in micronutrients are gearing up for another big year. Read More
Crop InputsFMC Announces Cheminova Takeover
September 8, 2014
FMC Corporation today announced that it has signed a definitive agreement to acquire Cheminova, a wholly owned subsidiary of Auriga Industries. Read More
HerbicidesValent’s Fierce XLT Herbicide Receives EPA Approv…
September 8, 2014
Valent U.S.A. Corp. announced today that Fierce XLT Soybean Herbicide is now federally registered for preemergence weed control in soybeans Read More
Eric SfiligojIndustry Consolidation Set To Increase Going Forward
September 8, 2014
As the agricultural marketplace moves into fall, one observer predicts the pace of consolidation will grow at all levels. Read More
LegislationCropLife America Leaders Address Regulatory Landscape, …
September 8, 2014
As CropLife America enters its 81st year, the organization’s leaders have seen another period of rapid and visible policy and public issue activity. Read More
FertilizerFall Fertility 2014: Forecasting Fertilizer Use
September 7, 2014
Great crops this year have tapped the soil, and fall work is definitely called for, but how challenging will that get? Read More