Green Valley Ag wanted to increase tonnage and throughput to better serve its customer base. MEI helped the company do that and more.
WHAT THEY NEEDED
In recent years, Green Valley Ag (GVA), located in Western Michigan, realized they were facing growth challenges. During growing season, customers could be in line for one to two hours to receive both dry and liquid fertilizer. No longer was replacing key parts to expand capacity going to work. The company needed a new facility.
With 25 years’ experience, owners John Christian and Mark Edema knew they wanted a long term solution. GVA wanted to leverage as much of their existing staff as possible and limit rapid hiring to staff the new location. The company also wanted better inventory control and process improvement with integration into their agronomy software. “One of the challenges we face is that Michigan is a destination state. Nobody comes through here unless they are going to Michigan. The nearest terminal is 2.5 hours away, so we spend a lot of time burning up the highways,” said Christian.
WHAT WE DESIGNED
Murray Equipment, Inc. (MEI), a leading supplier of liquid handling equipment that boasts an outside sales force with field experience exceeding 100 years, helped GVA design new liquid plant, complete with automation and controls for both its liquid and dry fertilizer plants.
“We worked alongside them to engineer plants that would help them achieve their goals while dramatically improving efficiencies,” said MEI Sales Manager Todd Scobie.
As a result, tickets can be sent direct to the control system via the MEI software from GVA’s agronomy software and upon fulfillment, actual amounts are sent back for billing. The outcome is that tickets that might have required one hour to fulfill can be addressed in 20 minutes.
For more information, visit www.MurrayEquipment.com.