Super Bowl “Farmer” Commercial A Big Hit

CropLife Staff By CropLife Staff|February 4, 2013

It wasn’t flashy or filled with special effects, but Dodge Ram’s Super Bowl commercial that featured the late radio broadcaster Paul Harvey’s tribute to U.S. farmers might have won the hearts and minds of viewers Sunday night.

The two-minute spot featured a series of stark photos of farmers at work. Along with a montage of still images, Harvey’s distinctive voice delivers the narration: his “So God Made a Farmer” speech, which he gave in 1978 at the National Future Farmers of America Convention. He died in 2009 at age 90.

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