Stewardship Across The Chain

Ted, Louanne Deerkop ERA Sign

Change is constant, and learning to cope is critical. And, as agriculture becomes more global, there is much to learn from others in similar businesses, whether they are in the next county or half-way around the world. That’s what one U.S. ag retailer took away from his recent trip to Mexico.

“I would never have been able to imagine how much I would learn from this trip,” said Ted Deerkop, manager of The McGregor Co.‘s Garfield, WA, location, as he prepared to return home. The McGregor Co. — Garfield, was recognized as the 2006 Environmental Respect Award National Winner, and Ted and his wife, Louanne, made the trip as a result of this award. The Deerkops visited Latin America winner Pro-Agro del Noroeste near Culiacán, Mexico, and other Mexican locations as guests of DuPont Crop Protection, CropLife® and Farm Chemicals International

Pro-Agro: Social Responsibility

In a conference room in Pro-Agro’s new office, Cos­me Cota, Culiacán Branch Manager, presents the Pro-Agro story in English to his guests and co-workers. Pro-Agro’s story of success as a dealer/distributor of crop inputs is similar to many ag retail businesses in the U.S.: hard work, service to growers, and education in helping customers understand the value of knowledge and service.

Founded in 1986 and owned by Roberto Her­erra, Pro-Agro considers its competitive edge to be made up of three elements: a full line of crop input products, the best technical support, and “truly personal service.” Making it work, said Cota, is a commitment to people.

“It’s very clear to us that a company’s future can not be built without quality, committed people who will not neglect their responsibility to protect the environment as they serve our customers,” said Cota. 

Pro-Agro, explained Cota, is intent on providing state-of-the-art technology that enables growers to express value through the chain. The 70 top growers they serve are shipping about 90% of their vegetable products to the U.S. Pro-Agro works to hold their customers to U.S. regulatory standards rather than those of Mexico. The company achieved an ISO 9001 certification in the year 2000 for its efforts toward a quality process for service.

Stewardship issues, it would seem, run across borders and throughout the value chain. Product stewardship, as practiced by DuPont and other basic manufacturers, is also expressed through companies like the McGregor Co. and Pro-Agro. In turn, those dealers and distributors must help growers express this stewardship to the consumer. Whether it’s proper product use or appropriate food safety measures, missteps may affect the whole chain. Just ask any spinach grower about the effect of tainted produce.

Agricola Pony: Premier Brands

Jesus Masao Castro blows the horn on his white pickup truck. It’s the signal for his employees to come to the packing facility. The trucks full of tomatoes are arriving from the field and he needs all hands on deck.

A forklift unloads huge white bins from the truck and an automated system takes over, tipping the tomatoes down a chute into their disinfecting bath, then rinse, then a sort for obvious culls, another electronic sort by size and color and a final sort by hand into waiting boxes bearing one of three Agricola Pony brands. It’s a process that continues seven days a week during the long growing season in the tomato state of Sinaloa, Mexico.

This growing operation is clean to the point of compulsion. A small snack food wrapper has somehow found its way onto the concrete apron of the processing plant. In seconds, it gains the hurried attention of a nearby worker dashing to retrieve it before it’s noticed. 

It’s a part of the culture for this Mexican company that sells 3.5 million 25-pound boxes of special Roma tomatoes each year in the U.S. Masao, who started the business 40 years ago, knows that continued success for him and his son, Omar, in marketing his produce in the U.S. requires a special emphasis on food safety. His system is working; the Agricola brands are commanding a premium price. Pro-Agro adds value to this business relationship by helping Agricola safeguard its produce — and its image — from the time the seed goes into the soil. 

How much things change; how much they stay the same. 

We are standing in the Museum de Anthropologia in Mexico City reading a translated account of how Mayan agriculture operated and how important corn was to that society, hundreds of years B.C. 

One museum writing points out that those Mayans who studied the way corn grew and became experts in these agronomic activities were revered as having a special knowledge of their gods. These ancients studied the weather, the soil, the path of the sun, they studied the plant. In many ways they were considered priests. 

Ted Deerkop chuckles when I mention that perhaps this is a description that his big wheat-growing customers of the Palouse would buy, since they so rely on advice from him and his staff. “Yeah, I may not be charging enough,” he smiles. But then, today’s U.S. ag dealers don’t run the risk of being publicly sacrificed, either, as did some Mayans.

It’s fair to say that Mexico’s tradition of “crop advisors” or “agronomic consultants” predates our own U.S. experience. In the U.S. during the 17th Century, there was Squanto, long the example used by the fertilizer industry as the origin of the knowledge of plant nutrition in the U.S. The Mayan culture was studying this about 2,000 years earlier. 

After eight days of touring dealerships and growing operations in Mexico, what did we learn? Environmental stewardship crosses centuries, time zones and countries. It is important, not only to agricultural dealerships, but across the entire value chain. Manufacturers are pioneering new ways to help dealers; dealers are looking for the best ways to serve growers and growers are looking to serve their customers with the best products. Top notch business, in all areas of agriculture globally, focus on customer service, environmentalism and ultimately food safety — from seed to supermarket. 

Leave a Reply

Stewardship Stories

Crop InputsLand O’Lakes Announces Minnesota Water Quality Partnership
May 25, 2016
Governor Mark Dayton and Land O’Lakes, Inc. President and CEO Chris Policinski today announced a new public-private partnership to protect Read More
The Andersons Fostoria
StewardshipThe Andersons Facilities In Fostoria And Gibsonburg, OH Certified In 4R Nutrient Stewardship
May 11, 2016
The 4R Nutrient Stewardship Certification Program has announced that The Andersons, Inc.’s facilities in Fostoria and Gibsonburg, OH, have been added to its Read More
Patriot 4440 Sprayer close up
ManagementFlashing Back And Moving Forward On Spray Drift
May 3, 2016
The potential for pesticide drift remains an unavoidable feature of modern agriculture. Here, too, history repeats itself. “When Roundup debuted, Read More
StewardshipNRCS To Help Farmers Measure Conservation Impacts On Water Quality
April 27, 2016
The USDA has announced the availability of $2 million to help farmers install edge-of-field stations that monitor water quality as Read More
Trending Articles
Eric SfiligojPity The Monsanto Haters
May 23, 2016
An old saying goes thus: “Be careful what you wish for. You just might get it.” Given current events, there Read More
Monsanto Luling Plant
Crop InputsReport: Bayer Eyeing Monsanto For Possible Mega-Merger
May 16, 2016
Bayer AG is exploring a potential bid for U.S. competitor Monsanto Co. in a deal that would create the world’s Read More
Aerial Drone
Precision AgA Deeper Dive Into The Future Of Precision Ag
May 9, 2016
For about two decades now, through the good and the bad times, the ups and the downs inherent in agriculture, Read More
Palmer amaranth in soybean stubble
HerbicidesWSSA: Billions In Potential Economic Losses From Uncontrolled Weeds
May 4, 2016
What losses would corn and soybean growers experience if they were forced to eliminate herbicides and other control techniques from Read More
Eric SfiligojReasons For Hope In Commodity Prices
May 2, 2016
For many months now, the doomsayers have ruled the day in agriculture. Too much supply with too little demand would Read More
Eric SfiligojMissing The Family Ties In Agriculture
April 25, 2016
By its nature, the agriculture market is cyclical. Up and down cycles come and go with a regular pattern. For Read More
Latest News
ManagementWashington Visit and Bayer/Monsanto Deal Update
May 26, 2016
Editors Paul Schrimpf and Eric Sfiligoj discusses a recent trip to DC and the latest news on the proposed pairing Read More
Fertilizer closeup in hand
Industry NewsVerdesian: Striking A Balance Between Yield & ROI
May 26, 2016
Finely tuned nutrient management plans are helping farmers throughout the U.S. improve nutrient use efficiency, increase return on investment (ROI) Read More
Crop InputsLand O’Lakes Announces Minnesota Water Quality Pa…
May 25, 2016
Governor Mark Dayton and Land O’Lakes, Inc. President and CEO Chris Policinski today announced a new public-private partnership to protect Read More
Soybean Plant closeup
Industry NewsMonsanto Rejects Bayer Bid; Open To More Talks
May 25, 2016
Monsanto Co, the world’s largest seed company, turned down Bayer AG’s $62 billion acquisition bid as “incomplete and financially inadequate” Read More
Corn close up
Crop InputsArysta LifeScience Establishes Global Headquarters In R…
May 25, 2016
Arysta LifeScience has announced plans to relocate its global headquarters from West Palm Beach, FL, to Cary, NC, over the Read More
fertilizer blending and storage, Top 100
BlendersCHS Dakota Expansion Features AGCO’s GSI InterSys…
May 25, 2016
The continued growth of precision agriculture has increased farmer use of customized fertilizer blends best-suited for their soil conditions. Several Read More
ManagementAgriculture 3.5: A Bumpy Road Ahead
May 24, 2016
You may have read my article a few years ago on Agriculture 3.0, which is a term I coined to Read More
Topcon’s X30 display with CropSpec sensors
EquipmentGPS Autosteer Systems: Product Updates From Precision A…
May 24, 2016
Throughout 2015 GPS Steering solutions continued to evolve from what was once an after-market add on, to today’s cab where Read More
Trimble TMX-2050 In-Cab Display
Eric SfiligojThe Precision Ag Revolution Continues
May 24, 2016
It’s funny how much “the first time” tends to mean to someone as they get older. I sometimes can’t recall Read More
Eric Wintemute, AMVAC
Precision AgAMVAC Ups The Ante With New Precision Ag Technology
May 24, 2016
A potentially industry-changing at-plant soil treatment system from American Vanguard Corp., or AMVAC, is coming soon to large growers in Read More
Dry and Liquid Plant
CropLife 100CropLife 100 Map
May 24, 2016
The new CropLife 100 map shows the locations of each of the headquarters of the 2015 CropLife 100 retailers. The interactive Read More
Southern States Cooperative
Corn Field
Industry NewsTiger-Sul Names Veteran Account Manager To Lead Central…
May 23, 2016
With the continuing growth of the sulphur bentonite and precision crop nutrient industry, global agriculture firm H.J. Baker has announced that Read More
Bayer sign
Industry NewsReuters: Bayer Defies Critics With $62 Billion Monsanto…
May 23, 2016
German drugs and crop chemicals group Bayer has offered to buy U.S. seeds company Monsanto for $62 billion in cash, Read More
Eric SfiligojPity The Monsanto Haters
May 23, 2016
An old saying goes thus: “Be careful what you wish for. You just might get it.” Given current events, there Read More
Industry NewsCompass Minerals Hires Industry Veteran To Lead Plant N…
May 19, 2016
Compass Minerals has hired plant nutrition industry veteran Vatren Jurin to steer the company’s portfolio expansion into specialty liquid micronutrient Read More
ASMARK Retailers LIVE! Tour 2016 Group shot The Andersons
CropLife 100The Andersons Rejects Unsolicited Proposal From HC2
May 19, 2016
The Andersons, Inc. has announced that its Board of Directors has rejected two non-binding, highly conditional, unsolicited proposals from HC2 Read More
glyphosate
Crop InputsWHO: Glyphosate ‘Unlikely’ To Cause Cancer
May 16, 2016
Via Reuters.com reporter Kate Kelland: The weed-killing pesticide glyphosate, made by Monsanto and widely used in agriculture and by gardeners, Read More