Stewardship Across The Chain

Ted, Louanne Deerkop ERA Sign

Change is constant, and learning to cope is critical. And, as agriculture becomes more global, there is much to learn from others in similar businesses, whether they are in the next county or half-way around the world. That’s what one U.S. ag retailer took away from his recent trip to Mexico.

“I would never have been able to imagine how much I would learn from this trip,” said Ted Deerkop, manager of The McGregor Co.‘s Garfield, WA, location, as he prepared to return home. The McGregor Co. — Garfield, was recognized as the 2006 Environmental Respect Award National Winner, and Ted and his wife, Louanne, made the trip as a result of this award. The Deerkops visited Latin America winner Pro-Agro del Noroeste near Culiacán, Mexico, and other Mexican locations as guests of DuPont Crop Protection, CropLife® and Farm Chemicals International

Pro-Agro: Social Responsibility

In a conference room in Pro-Agro’s new office, Cos­me Cota, Culiacán Branch Manager, presents the Pro-Agro story in English to his guests and co-workers. Pro-Agro’s story of success as a dealer/distributor of crop inputs is similar to many ag retail businesses in the U.S.: hard work, service to growers, and education in helping customers understand the value of knowledge and service.

Founded in 1986 and owned by Roberto Her­erra, Pro-Agro considers its competitive edge to be made up of three elements: a full line of crop input products, the best technical support, and “truly personal service.” Making it work, said Cota, is a commitment to people.

“It’s very clear to us that a company’s future can not be built without quality, committed people who will not neglect their responsibility to protect the environment as they serve our customers,” said Cota. 

Pro-Agro, explained Cota, is intent on providing state-of-the-art technology that enables growers to express value through the chain. The 70 top growers they serve are shipping about 90% of their vegetable products to the U.S. Pro-Agro works to hold their customers to U.S. regulatory standards rather than those of Mexico. The company achieved an ISO 9001 certification in the year 2000 for its efforts toward a quality process for service.

Stewardship issues, it would seem, run across borders and throughout the value chain. Product stewardship, as practiced by DuPont and other basic manufacturers, is also expressed through companies like the McGregor Co. and Pro-Agro. In turn, those dealers and distributors must help growers express this stewardship to the consumer. Whether it’s proper product use or appropriate food safety measures, missteps may affect the whole chain. Just ask any spinach grower about the effect of tainted produce.

Agricola Pony: Premier Brands

Jesus Masao Castro blows the horn on his white pickup truck. It’s the signal for his employees to come to the packing facility. The trucks full of tomatoes are arriving from the field and he needs all hands on deck.

A forklift unloads huge white bins from the truck and an automated system takes over, tipping the tomatoes down a chute into their disinfecting bath, then rinse, then a sort for obvious culls, another electronic sort by size and color and a final sort by hand into waiting boxes bearing one of three Agricola Pony brands. It’s a process that continues seven days a week during the long growing season in the tomato state of Sinaloa, Mexico.

This growing operation is clean to the point of compulsion. A small snack food wrapper has somehow found its way onto the concrete apron of the processing plant. In seconds, it gains the hurried attention of a nearby worker dashing to retrieve it before it’s noticed. 

It’s a part of the culture for this Mexican company that sells 3.5 million 25-pound boxes of special Roma tomatoes each year in the U.S. Masao, who started the business 40 years ago, knows that continued success for him and his son, Omar, in marketing his produce in the U.S. requires a special emphasis on food safety. His system is working; the Agricola brands are commanding a premium price. Pro-Agro adds value to this business relationship by helping Agricola safeguard its produce — and its image — from the time the seed goes into the soil. 

How much things change; how much they stay the same. 

We are standing in the Museum de Anthropologia in Mexico City reading a translated account of how Mayan agriculture operated and how important corn was to that society, hundreds of years B.C. 

One museum writing points out that those Mayans who studied the way corn grew and became experts in these agronomic activities were revered as having a special knowledge of their gods. These ancients studied the weather, the soil, the path of the sun, they studied the plant. In many ways they were considered priests. 

Ted Deerkop chuckles when I mention that perhaps this is a description that his big wheat-growing customers of the Palouse would buy, since they so rely on advice from him and his staff. “Yeah, I may not be charging enough,” he smiles. But then, today’s U.S. ag dealers don’t run the risk of being publicly sacrificed, either, as did some Mayans.

It’s fair to say that Mexico’s tradition of “crop advisors” or “agronomic consultants” predates our own U.S. experience. In the U.S. during the 17th Century, there was Squanto, long the example used by the fertilizer industry as the origin of the knowledge of plant nutrition in the U.S. The Mayan culture was studying this about 2,000 years earlier. 

After eight days of touring dealerships and growing operations in Mexico, what did we learn? Environmental stewardship crosses centuries, time zones and countries. It is important, not only to agricultural dealerships, but across the entire value chain. Manufacturers are pioneering new ways to help dealers; dealers are looking for the best ways to serve growers and growers are looking to serve their customers with the best products. Top notch business, in all areas of agriculture globally, focus on customer service, environmentalism and ultimately food safety — from seed to supermarket. 

Leave a Reply

Stewardship Stories

StewardshipOhio Water Quality Project To Determine How Much Phosphorus Is Leaving Fields
July 27, 2015
Researchers with the College of Food, Agricultural, and Environmental Sciences at The Ohio State University are looking for farmers in Read More
StewardshipOhio Farmers Improving Water Quality Through Fertilizer Applicator Training
July 15, 2015
Since last fall, 6,586 growers and producers responsible for farming some 1 million acres of Buckeye State farmland have gone Read More
FertilizerNOAA: Lake Erie Annual Algal Bloom Could Be ‘Historically Bad’
July 13, 2015
If you are hoping there is any hope that harmful algal blooms will not occur in Lake Erie again this Read More
Chesapeake Bay
ManagementCourt Decision Protects Chesapeake Bay’s Water, Wildlife
July 7, 2015
Today, the Third Circuit Court of Appeals upheld the historic clean-up plan for the Chesapeake Bay. Collin O’Mara, president and Read More
Top 100 Articles
CropLife 100Allied Ag Distributors Adds Four New Owners
July 30, 2015
Aligned Ag Distributors LLC has announced the addition of four new customer/owners to Franklin Holding Co. LLC. They are: The Read More
CropLife 100Pinnacle Purchases California-Based Specialty Crops Retailer
July 20, 2015
Pinnacle Agriculture Holdings has successfully acquired California-based NH3 Service Co.  Operating as part of Pinnacle’s Performance Agriculture brand, the new locations Read More
Asmus Farm Supply liquid fertilizer facility features 20,000 square feet
CropLife 100Slideshow: Asmus Farm Supply Shows Off Its New Liquid Fertilizer Facility
July 15, 2015
Asmus Farm Supply, Rake, IA, recently added a new liquid fertilizer facility to its company operations. The new liquid fertilizer Read More
CropLife 100Wilbur-Ellis Feed Division Facilities Receive Safe Feed/Safe Food Certification
July 13, 2015
Wilbur-Ellis Co.’s Feed Division, a marketer and distributor of value-added feed ingredients for the aquaculture, livestock and pet food industries Read More
CropLife 100BRANDT Expands To Brazil With Acquisition
July 8, 2015
BRANDT has acquired a majority interest in Target Brasil Fertilizantes Ltda. through its Brazilian subsidiary. Target Brasil manufactures, distributes and Read More
Milan Kucerak, president/CEO, West Central
CropLife 100West Central Cooperative And Its New President Are A Match Made In Deviation
June 29, 2015
To appreciate just how unique West Central Cooperative is in the world of ag retail, an observer need only consider Read More
Latest News
CropLife 100Allied Ag Distributors Adds Four New Owners
July 30, 2015
Aligned Ag Distributors LLC has announced the addition of four new customer/owners to Franklin Holding Co. LLC. They are: The Read More
FungicidesReport: Sudden Death Syndrome Symptoms Appearing In Soy…
July 30, 2015
Last week, symptoms of sudden death syndrome (SDS) began to appear in April 15-planted soybeans at the University of Illinois’s Read More
Seed/BiotechAdvanta Seeds Adds New Phoenix Corn Hybrids
July 30, 2015
Corn growers in the High Plains and Western states have new options available for the 2016 growing season from Advanta Read More
ManagementTechnology and agriculture: a Futurist’s Perspective
July 30, 2015
Futurist David Zach, speaking at this week’s InfoAg Conference in St. Louis, shared thoughts on the benefits and limitations of Read More
Biofuels Plant in Lousiana
Industry NewsIdle Biofuels Plant In Louisiana To Reopen As Ammonia F…
July 30, 2015
A Lithuania-based company plans to spend $265 million to reopen an idle biofuels refinery in Grant Parish as an ammonia Read More
FFA at Monsanto Booth at the 2015 National Farm Machinery Show
Industry NewsFive Students Receive The 2015 Monty’s Plant Food Compa…
July 29, 2015
This fall, five college-bound students will have financial support through the Monty’s Plant Food Company FFA Scholarship. All five scholarship Read More
GYPSOIL Blendable Pellets
Crop InputsBeneficial Reuse Management Launches Pelletized Gypsum …
July 29, 2015
Beneficial Reuse Management (BRM) announced this week at Ag Media Summit that its GYPSOIL Pelletized Products Division will open a Read More
StewardshipOhio Water Quality Project To Determine How Much Phosph…
July 27, 2015
Researchers with the College of Food, Agricultural, and Environmental Sciences at The Ohio State University are looking for farmers in Read More
FertilizerKoch Agronomic Services Launches N-TEGRATION Technology
July 27, 2015
Koch Agronomic Services, LLC (KAS) has launched  N-TEGRATION Technology, a process technology platform designed to enable production of enhanced efficiency fertilizers at Read More
HerbicidesExpert: IARC Herbicide Classifications Leading To Confu…
July 24, 2015
Few people in the crop protection industry had heard of the International Agency for Research on Cancer (IARC) before this Read More
ManagementFCI Trade Summit Update & Precision Tank Turns 50
July 23, 2015
Editors Dave Frabotta and Eric Sfiligoj discuss the upcoming FCI Trade Summit in Las Vegas, NV, and how Precision Tank Read More
Palmer pigweed seedhead in cotton
HerbicidesUSDA Deregulates Dow AgroSciences’ Enlist Cotton Trait
July 23, 2015
The USDA today issued its decision deregulating Dow AgroSciences’ Enlist cotton trait in the U.S. The USDA has now completed its Read More
Industry NewsVerdesian Life Sciences Showcases Versatile Product Por…
July 23, 2015
Technology has revolutionized agriculture by bringing farmers, retailers and distributors to the forefront of the digital age. To meet the Read More
FertilizerWSJ: Cf Industries Exploring Merger With Dutch Chemical…
July 23, 2015
U.S. fertilizer maker CF Industries is in advanced merger talks with Amsterdam-listed chemical company OCI NV, the Wall Street Journal Read More
HerbicidesNufarm Releases New Panther SC Herbicide
July 23, 2015
Nufarm has announced the availability of new Panther SC herbicide. Panther SC is the first liquid formulation of flumioxazin available Read More
EquipmentFarmLink Launches Farm Equipment Sharing Program
July 23, 2015
FarmLink has introduced a new online farm equipment sharing community – MachineryLink Sharing – leveraging this new economy business model Read More
HerbicidesCould The South’s Most Troublesome Weed Represent A Thr…
July 22, 2015
Palmer amaranth is undoubtedly the most troublesome weed in the southern United States, taking a devastating toll on both cotton Read More
Industry NewsH.J. Baker Hires New Director Of International Sales
July 22, 2015
Global Agriculture firm H.J. Baker announced today that Steve Langley has joined the company’s Crop Performance Division and Animal Health Read More