MaxYield Cooperative: Environmental Stewardship Through Precision Ag

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Tom Winkel began his career in ag retail in 1977, an age in agriculture, he explains, that was very different from today.

“Some important changes have taken place,” explains Winkel, safety operator for MaxYield Cooperative, West Bend, IA. “The usage rates of herbicides 20 to 30 years ago left countless pails and containers to dispose of. Staying on the cutting edge of production while doing the right thing environmentally keeps both MaxYield and our clients on course.”

Safety and compliance is the lead goal, and Winkel credits the facility’s accomplishments largely to the embracing of cutting edge precision agriculture techniques. The company realized that, in order to live up to its name, it needed to bring solutions to farmers, not just stuff.

SciMax, a subdivision of MaxYield, is the company’s successful attempt at being a solutions-provider for growers. SciMax is comprised of experts trained in precision technology, helping grower-customers maximize their profits and reduce their environmental impact at the same time. A grower that belongs to SciMax can take advantage of Learning Groups, advisers, planning meetings, “Yield By Variety” reports and password-protected internet access connecting them to data and reports from their farming peers.

“In the early 1990s,” explains Winkel, “we were named as the most condensed grid-sampling region in the state. We adopted precision early and have capitalized on the benefits of this knowledge.”

This precision focus helps MaxYield stay current, increase customer’s crop yields and promote the importance of environmental respect.

“Environmental respect is something that should come naturally to anyone that cares for agriculture,” says Winkel. “The companies that are satisfied with the status quo will soon become dinosaurs.”

Sfiligoj is the Editor for both CropLife and CropLife IRON magazines. He travels regularly to cover industry events and has been dedicated to the ag retail industry since he joined the staff in 2000.
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